Social Media, Inbound Marketing and Bears! Oh My.Laura “@Pistachio” Fitton 6-27-12

http://bit.ly/talkhubspot

4

Marketing has been Transformed

How are YOU Doing?3

21 Who am I to talk?

Who am I to talk?1

I’m Laura @Pistachio Fitton.I work at It’s nice to meet you.

2011: 12.5

MILLIONLeads

Generated186,000Twitter

Followers

#2 Marketing

Blog

6,500Customers

4.5 millionUsers

All-in-one marketing software

700+ VARs

Laura Fitton, May 2007Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade

my browser?

Twitter is

Dumb!

“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”

-Seth Godin, Tribes

Founder/CEO oneforty.com

(Don’t Believe the) Hype

http://bit.ly/talkhubspot

How did THAT Happen??!

Photo: http://www.flickr.com/photos/furryscalyman/

Marketing has been Transformed2

Times Have Changed

1990 Sales Demo

Please tell meabout your product.

You have my undivided attention.

2012 Sales Demo

Anyone use Company XYZ? What’s it like?

Does their blog make them look smart?

Is there a demo video from an actual user?

Search “Reviews for Company XYZ”

Do they have a mobile app?

Do I know anyone who works there?

The balance of power shifted

mere mortal

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to

Many

“”

Influence (was)

Attract attention to yourself

Influence (is)Provide attention & value to

others

How Can I Get More Followers?

“”

You don’t just want a following.

24

You want screaming, raving fans

You want screaming, raving fans

Either write something worth reading or do something worth writing about.Benjamin Franklin“

Image Credit:lhalstead

Blogging

Website

Social Media

SEO Tools

Prospect Intelligence

Lead Intelligence

Landing Pages

Email Manager

Lead Nurturing

Marketing Analytics

Competitor Tracking

Blog Analytics

Advanced Marketing Analytics

Get Found. Convert. Analyze.

How are YOU Doing?4

Less of this.

30

More of this.

31

http://marketing.grader.com

http://marketing.grader.com

Marketingin 2 Words…

BE!!!!USEFUL“”

Marketingin 4 Words…

Listen.Learn.Care.Serve.

“”

Tweet Quote!

“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs

Image Credit: Fotographia Guerilla

Tweet ebook!

Image: http://inay.org

Marketingis a Mess.

HubSpotconsolidates all

the best inbound marketing methods

in one spot

Less of this.

45

More of this.

46

THANK YOUTHANK YOUTHANK YOU

http://bit.ly/talkhubspotLearn more today!