Post on 20-Oct-2014
description
APP PROMOTION SUMMIT 2014
App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT MARKETING
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MARKETING BALANCE
PRODUCT MARKETING
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MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right
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MONETISATION
ACQUISITION
Test Refine
Test Refine
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MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA
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FUNDING
INDIE VC BACKED PUBLISHER
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TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM APPSTORE
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TIMING
Launch 30 Days 60 Days
!PAYMENT EVERY 7 DAYS $
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TIMING
Launch 30 Days 60 Days
!OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
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CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS
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CASE STUDY: DIGIPILL
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TAKEAWAYS
Test & Develop before you begin to ramp up
Keep equity funding in the bank
THANK YOU