Post on 21-Jan-2015
description
Marshall SimmondsDefine Media Group, Inc.Marshall@DefineMG.com
mdsimmonds
SEO for CEOsHow to Justify your Existence and Other
Existential Quandaries
mdsimmonds www.DefineMG.com
Universal / Blended / Mixed
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
How much will it:
Cost? Make?Traffic Potential?
and what’s involved?
Always be able to answer:
www.DefineMG.com mdsimmonds Define Media Group, Inc.
EGO
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineSS.com mdsimmonds
www.DefineMG.com mdsimmonds Define Media Group, Inc.
EGO
http://www.webpagetest.org/
www.DefineMG.com mdsimmonds Define Media Group, Inc.
DataOne Box Popularity
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Data
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Nov 2011
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Fresh? Meh.
News
Fresh (When Listed)
Fresh
O L D
Relateds
www.DefineMG.com mdsimmonds Define Media Group, Inc.
25% freshness
45% freshness
www.DefineMG.com mdsimmonds Define Media Group, Inc.
What to do?
• Pay attention to the <lastmod> in your XML sitemap
• Blog about a topic? Blog often! (Editorial calendar)
• RSS feed – Feedburner.com for your blog (WordPress supports)
• Time Stamp
• +1 probably a strong signal
• Watch timely queries – things people ARE searching for (queries, what’s hot / real time / trending) not necessarily historic data
• http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Rel=canonical
Bing. = 20% of search marketshare
“acts as a strong hint for duplicate content”and“take your preference into account”
It is NOT a directive - 301s are
Dependency vs fixing the problem
Worst “new” Google Feature?
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Who get the reports?
Data
www.DefineMG.com mdsimmonds Define Media Group, Inc.
$25/mo for a PR3 link
$100/mo PR5 link (maybe 3-4?)
10,000 top links
833 links p/m (not gonna happen)
744 hours per month link building
$1,000,000.00+ Link Equity
$$$ Link Equity – protect the castle
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Typical Google Recommendations • Can your web page content be trusted?
• Would you trust the information presented in your article?
• Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Would you be comfortable giving your credit card information to the site?
• Is the site a recognized authority on its topic?
• For a health related query, would you trust information from the site?
• Would you recognize the site as an authoritative source when mentioned by name?
• Is the website the sort of page you'd want to bookmark, share with a friend, or recommend?
• Would users complain when they see pages from the site?
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Real Panda Suggestion• PUSH THE SEO AGENDA!!!
• Time for an SEO audit
• Reduce and/move Ad Blocs
• Consider ‘no-indexing’ or removing poorly performing pages
• Syndicating Content?
• Page speed
• Clean up duplication with specific parameter handling guidance
• Where are you linking?
• Sitemap
• Only Opportunity
www.DefineMG.com mdsimmonds Define Media Group, Inc.
SEO is not a project
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Traffic
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
http://developers.facebook.com/docs/opengraph/
http://developers.facebook.com/tools/debug
Traffic
www.DefineMG.com mdsimmonds Define Media Group, Inc.
20% of searches every day are image related
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Search Engines are Distracted and Even Confused
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Sitemaps Do them
– XML
– HTML
– Image
– Video
– News
– Blogs
– Product (beware
of the changes)
www.DefineMG.com mdsimmonds Define Media Group, Inc.
The Power of the Sitemap
Full Sitemap Implemented
20K Pages Indexed
166K Pages Indexed
Partial Sitemap Implemented
65% increase in search referrals
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Video: What platform is used?
www.DefineMG.com mdsimmonds Define Media Group, Inc.
GNews Standout Tag• The tag should be placed in the <head> section of the source
code on the page
• The syntax is <link rel=”standout” href=”URL”>
• 7 Times per week
• Unlimited number of standout tags to other articles on other sites
• Any publisher can use the standout tag.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Rel=Author
Confusing implementation? Yep
Inconsistent in displaying? Absolutely
Buggy? Indeed.
Important? Yes.
30 - 400% increase in click thru traffic
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Freshness Update: 45% of timely Google queries Rel=author: 30% - 400%
Alt text on images: 20% of daily searches
Site maps: 65% increase
YouTube: 84% of Universal traffic
How Much It Will Make/Cost/Traffic Potential?
www.DefineMG.com mdsimmonds Define Media Group, Inc.
DON’T EVER EVER GIVE UP
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Think With Google
http://www.thinkwithgoogle.com/insights/library/all/?cat=search
www.DefineMG.com mdsimmonds Define Media Group, Inc.
Marshall Simmonds Founder / CEO - Define Media Group, Inc.
www.DefineMG.com
Marshall@DefineMG.com
mdsimmonds