Marshall Simmonds-seo for ceos 3-18-12

Marshall SimmondsDefine Media Group, [email protected]

mdsimmonds

SEO for CEOsHow to Justify your Existence and Other

Existential Quandaries

mdsimmonds www.DefineMG.com

Universal / Blended / Mixed

www.DefineMG.com mdsimmonds Define Media Group, Inc.


How much will it:

Cost? Make?Traffic Potential?

and what’s involved?

Always be able to answer:


EGO

www.DefineSS.com mdsimmonds


EGO

http://www.webpagetest.org/


DataOne Box Popularity


Data


Nov 2011


Fresh? Meh.

News

Fresh (When Listed)

Fresh

O L D

Relateds


25% freshness

45% freshness


What to do?

• Pay attention to the <lastmod> in your XML sitemap

• Blog about a topic? Blog often! (Editorial calendar)

• RSS feed – Feedburner.com for your blog (WordPress supports)

• Time Stamp

• +1 probably a strong signal

• Watch timely queries – things people ARE searching for (queries, what’s hot / real time / trending) not necessarily historic data

• http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html


Rel=canonical

Bing. = 20% of search marketshare

“acts as a strong hint for duplicate content”and“take your preference into account”

It is NOT a directive - 301s are

Dependency vs fixing the problem

Worst “new” Google Feature?


Who get the reports?

Data


$25/mo for a PR3 link

$100/mo PR5 link (maybe 3-4?)

10,000 top links

833 links p/m (not gonna happen)

744 hours per month link building

$1,000,000.00+ Link Equity

$$$ Link Equity – protect the castle


Typical Google Recommendations • Can your web page content be trusted?

• Would you trust the information presented in your article?

• Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

• Would you be comfortable giving your credit card information to the site?

• Is the site a recognized authority on its topic?

• For a health related query, would you trust information from the site?

• Would you recognize the site as an authoritative source when mentioned by name?

• Is the website the sort of page you'd want to bookmark, share with a friend, or recommend?

• Would users complain when they see pages from the site?


Real Panda Suggestion• PUSH THE SEO AGENDA!!!

• Time for an SEO audit

• Reduce and/move Ad Blocs

• Consider ‘no-indexing’ or removing poorly performing pages

• Syndicating Content?

• Page speed

• Clean up duplication with specific parameter handling guidance

• Where are you linking?

• Sitemap

• Only Opportunity


SEO is not a project


Traffic


http://developers.facebook.com/docs/opengraph/

http://developers.facebook.com/tools/debug

Traffic

http://developers.facebook.com/docs/opengraph/

http://developers.facebook.com/tools/debug


20% of searches every day are image related


Search Engines are Distracted and Even Confused


Sitemaps Do them

– XML

– HTML

– Image

– Video

– News

– Blogs

– Product (beware

of the changes)


The Power of the Sitemap

Full Sitemap Implemented

20K Pages Indexed

166K Pages Indexed

Partial Sitemap Implemented

65% increase in search referrals


Video: What platform is used?


GNews Standout Tag• The tag should be placed in the <head> section of the source

code on the page

• The syntax is <link rel=”standout” href=”URL”>

• 7 Times per week

• Unlimited number of standout tags to other articles on other sites

• Any publisher can use the standout tag.


Rel=Author

Confusing implementation? Yep

Inconsistent in displaying? Absolutely

Buggy? Indeed.

Important? Yes.

30 - 400% increase in click thru traffic


Freshness Update: 45% of timely Google queries Rel=author: 30% - 400%

Alt text on images: 20% of daily searches

Site maps: 65% increase

YouTube: 84% of Universal traffic

How Much It Will Make/Cost/Traffic Potential?


DON’T EVER EVER GIVE UP


Think With Google

http://www.thinkwithgoogle.com/insights/library/all/?cat=search

http://www.thinkwithgoogle.com/insights/library/all/?cat=search

Marshall Simmonds Founder / CEO - Define Media Group, Inc.

www.DefineMG.com

[email protected]

mdsimmonds

Marshall Simmonds-seo for ceos 3-18-12

Technology

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