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Enterprise Mobility Market IndiaEnterprise Mobility Market – India
June 2012
Executive Summary
Market
Enterprise Mobility Market in India is currently witnessing a major boom and is expected to grow even further with the advancement of newer and better technologiesMarket size for enterprise mobility was valued at INR xx bn in 2011 and is expected to grow at a CAGR of xyz% to reach INR zz bn by 2015Th k t l i i ifi t t ti f th f SMB h i SMB
MarketMarketMarket
Currently, there is a wide array of mobile technologies available in India which facilitate better, efficient and secured mobility Essential components of enterprise mobility solutions mainly comprise of operating systems,
The market also gains a significant traction from the presence of SMBs, wherein SMBs are expected to hold a share of zz‐xx% during 2011 to 2015
h lp p y y p p g y ,
programming code and relational databases, which provide a platform for the flow of data and information over the internet Protocols and format for data transfer coupled with connectivity tools happens to be equally important aspects as well
Technology Used
Drivers Challenges
Role of Cloud Role of Cloud Drivers &
DriversAbundant Presence of Handheld Devices Continual Replacement of Office PCs with laptops/ Netbooks Roll out of High Speed
Challenges Security ConcernsDevice Compatibility
in Education
i iMajor Enterprise Mobility Players
in Education
i i
ChallengesRoll out of High Speed Connectivity Low Data Access ChargesDeclining Hardware Prices
2ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Competitionj p y y
Motorola Mobility Holdings Inc Infosys HCL Technologies Microsoft CorporationCompetition
• Introduction• Enterprise Mobility Market ‐ Overview• Areas of Implementation • Technology Used•Major Solutions & Services• Major Solutions & Services• Drivers and Challenges• Industry OutlookIndustry Outlook• Enterprise Mobility Players• Sales Intelligence• Case Studies• Strategic Recommendation
3ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
• Appendix
SAMPLE An example of enterprise mobility architecture
Regional Offices Portable Internet Enabled Devices
Enterprise Servers
Corporate Headquarter
Admin Console
Enterprise Servers
InternetAdmin Console
4ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Warehouses
SAMPLE Enterprise Mobility Ecosystem
SmartphonesBasic Feature Phones
T bl t PCPDAs
Tablet PCsLAN WLAN
E‐mail Sales force Enterprise M t GPRSEDGE
WiMaxLTE
Management Management Applications
Finance & A t
Web 2.0 Apps Human Resource M t
Android BlackberryCDMA 3G/ HSDPA
WiMaxLTE Accounts Management
Symbian iOS
Ph i l I t f
5ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Physical InterfaceConnectivityEnterprise Mobility Applications * The list is not exhaustive
Enterprise Mobility Market (EMM) in India is witnessing strong growth and is poised for massive adoption
• Rising need to access enterprise data on the move and bring about more flexibility so as to gain competitive edge in business, is driving the EMM in India by manifolds
l h b l h l l d b h k
Enterprise Mobility Market – Overview
SAMPLE Extensive evolution in the mobile technology space primarily supports and boosts the market
Handheld devices such as Smartphones, PDAs and Tablets are utilized to access data and other information directly from any location anytime
•Owing to the fruitful characteristics such as increased efficiency and productivity, enterprise mobility finds continual increase in adoption amongst several industries SAMPLE p g Retail and Banking, Financial Service and Insurance (BFSI) industries tops the list of key enterprise mobility adopters followed by Pharmaceuticals, Transportation and Logistics industry
It also holds adoption potential within sectors including Healthcare, Defense, Aviation, Energy Utility and Telecom wherein, technological advancement will further shoot its adoption
Enterprise Mobility – Market Size & Growth
INR bn
a
Enterprise Mobility – Split (2011‐12)
35%
yx
b
c
d
e
xyz
65%
35%
6ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
0
2015e2014e2013e2012e2011
SAMPLE Enterprise Mobility Implementation – Business Functions
Organizations looking for EM adoption should primarily focus on the below listed business areas with respect to their priority
Low Medium HighParameters
Function 1
Function 2
Function 3
Function 4
Function 5
Function 7
Function 6
7ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Function 7
Priority
SAMPLE Enterprise Mobility Benefits – Post Implementation
Key drivers boosting mobility adoption amongst organizations can be illustrated as below:
High Priority, High Impact
Benefit 1
Benefit 2e e
Benefit 3
Benefit 4
Benefit 5Organizations implementing
enterprise mobility are subjected to a
wide array of substantial benefits
8ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Low Priority, Low Impact
SAMPLE Enterprise Mobility Demand – Business Function
The enterprise mobility market will witness a strong pull from some key departments within an organization
Current Scenario Planned for Next 2‐3 Years
DemandDemand
Departments such as xxx and xxx within an organization will bring forth the maximum demand for solutions which can
iggfedcba
9ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Departments such as xxx and xxx within an organization will bring forth the maximum demand for solutions which can mobilize their business processes
SAMPLE The sizeable presence of SMBs infuses tremendous growth in the overall EMM in India
Enterprise Mobility SMB Market – Overview•With a massive presence across key industry verticals, the Small and Medium Businesses (SMBs) provide a significant thrust to the EMM in India
•Off late with the emergence of affordable handheld devices, wireless internet cards, data plans and hosted applications, mobility adoption amongst SMBs has been stimulated further
• Advanced calling features coupled with the instant messaging options makes Smartphones and Tablet PCs the prime choice
• SMBs in India will continually provide splendid opportunities for enterprise mobility vendors in the ensuing years
Custom made products and solutions will find the most demand amongst Indian SMB market
Enterprise Mobility SMB – Market Size & GrowthINR bn
a
b
cXyz%
c
d
0
2015e2014e2013e2012e2011
10
Market size figures for the SMBs have been derived assuming the fact that a SMB has procured at least one smart handheld device
SAMPLE Some trends and challenges identified in the SMB market
Some enterprise mobility trends
Social Media Marketing
Payment & Billing Management]
Some enterprise mobility trends witnessed amongst SMBs are as
follows:
Business AnalyticsBusiness Productivity
SuiteSuite
Cost & Complexity Issues
Management & Employee Problems
Enterprise mobility challenges ‐
Network & Device Failure Issues
Security Factor
Enterprise mobility challenges Small and Medium Business
11ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
SAMPLE Current, enterprise mobility market is flooded with a wide range of solutions and services
Major enterprise mobility solutions and services based on its popularity in India
Rank 2 Solution 2
Rank 1 Solution 1
Rank 5 Solution 5
Rank 4 Solution 4
Rank 3 Solution 3
Rank 6
Rank 7 Solution 7
Solution 6
Rank 10 Solution 10
Rank 9 Solution 9
Rank 8 Solution 8
12ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Rank 10 Solution 10
SAMPLE Presence of flourishing handheld devices market is primarily supporting growth of EMM in India
Abundant Presence of Handheld Devices Impact
•The booming Smartphone and Tablet PCs market in India happens to be one of the major drivers for the EMM
Primarily, increasing affordability and consumerism amongst Indians is paving way for Smartphones and Tablets in India
• Smartphones and Tablets are the primary devices used by enterprises for facilitating mobility amongst its employees
Mobile Phone Market – India 2012Smartphone Market – India
2012Smartphone Market – Growth
& Size
• Further developments in the smart handheld devices market will only strengthen the market in India which in turn will fetch in better growth prospects for the overall EMM
Operational MobileConnections Y %X %
SmartphonesNon‐Smart Phones
50%
100%
Units mnxyz
6,000
8,000
10,000
Units mn
abcConnections(2012e)
Yy%Xx%
0%
50%
2012e0
2,000
4,000
,
2016e2015e2014e2013e
13ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
•Although the trend of Tablets PCs is still at its nascent stage, it ahs still managed to show an impressive sales figure•As of now, the Indian Tablet PC market has witnessed sales of 1 lakh Tablets PCs / annum
SAMPLE Prevailing issues relating to the security of data happens to be a major challenge for EMM
•Security and data privacy poses as a major hindrance to the upliftment of the market in India
Security Concerns Impact
•Along with great flexibility, enterprise mobility also brings forth some critical areas which can be enlisted as:
Enterprise Mobility – Security Issuesp y y
Security of dataIt becomes mandatory for organizations configure proper security measures so as to handle security of data and information shared or transferred through the internet
P i l Vi /
Misplace/ Damaged devices
Incase of a misplaced or damaged device, there are high probabilities of permanent data loss or manipulation of data, which may hamper the company’s image
H dh ld d i i d l k d h i ll i f
Access control
Potential Virus / Malware attack
Handheld devices are prone to virus and malware attacks and hence installation of proper and valid security applications is a mandate
It becomes critical for organizations to regulate and administer proper access control of data at the end points of the system so as to prevent from any
14ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Access control control of data at the end points of the system so as to prevent from anymalicious practice
SAMPLE Enterprise Mobility Industry Outlook (1/x)
•Common solutions implemented within BFSI (Banking and Financial Services Institutions), Pharmaceuticals and Construction comprise financial inclusion, loan recovery, collections, business intelligence and supply chain management
•People generally using EM amongst the aforesaid industries are sr. management and medical representatives
Industry 1
Sl. No. User Solutions / Business Functions / Users
1 User 1 Xxx, xxx,
2 User 2 Xxx
3 User 3 Xxx
Industry 2
Sl. No. User Solutions / Business Functions
1
2
Industry 3
Sl. No. User Solutions / Business Functions
1
15ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
2
* The list is not exhaustive
SAMPLE Firms opting for enterprise mobility can select from a wide range of hardware and software players in the market•EMM in India is flooded with players and manufacturers of both these devices and applications which run on them, some of them are enlisted as below:
Smartphone / Tablet PC Manufacturers
X X X X
X X X X
Major Hardware Vendors
Middleware Players
X X X X
X X X X
Major Middleware
PlayersX X X X
Major ISVs / SIs / VAR and Professional Service providers
X X X X Key ISVs/SI/VAR & Professional
S i P id
Players
X X X X
Key Network and Telecom Support Providers
X X X X
Service Providers
Major Telecom
16ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
X X X X
Major Telecom Players
SAMPLE Major Public Companies ‐ Summary
110,000
120,000
130,000
Net Profit/Loss
Size of the Bubble represents Market Capitalization in INR mn
70 000
80,000
90,000
100,000
0,000
1,268,326.8
262,912.8998,516.1
30 000
40,000
50,000
60,000
70,000
9,673.1262,089.7
0
10,000
20,000
30,000
262,089.7‐10,000
‐100,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000
Total income
edcba
17ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Note: All figures are in INR mn and are based on the latest financials available
SAMPLE Public: Domestic Company – Player A (1/3)
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
f i
Noida
Year of Incorporation
Ticker Symbol
Stock Exchange
Key People
Products and Services
Category Products/Services
Head Office
Name Designation
18ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
SAMPLE K ii i l S h
Public: Domestic Company – Player A (2/3)
Key Ratios
Net Profit / Loss
Total Income
INR bn
4
INR bn
150 2.42.43.0
Particulars y‐o‐y change (2011‐10)
2011 2010 2009 2008
Profitability RatiosOperating Margin ‐0.76 2.13% 2.89% 3.42% 3.76%
Financial Snapshot
3
2
1
0
100
50
02011
1.7114.8
2010
120.9
2009
122.7
2008
122.7
Net Margin ‐0.54 1.46% 2.00% 1.96% 2.47%
Profit Before Tax Margin ‐0.87 2.00% 2.86% 2.86% 3.53%
Return on Equity ‐4.01 8.80% 12.81% 21.39% 30.24%
Return on Capital Employed ‐4.91 9.71% 14.62% 31.25% 45.82%
Return on Working Capital ‐3.70 7.89% 11.59% 20.81% 36.18%
Return on Assets ‐1.35 3.58% 4.94% 7.14% 9.89%
Financial Summary
• The company incurred a net profit of INR 1.7 bn in FY 2011, as compared to net profit of INR 2.4 bn in FY 2010
• The company reported total Income of INR 114.8 bn in FY 2011, registering a decrease of 5 05 per cent over FY 2010
Return on Fixed Assets ‐32.13 56.83% 88.97% 132.15% 187.21%
Cost RatiosOperating costs (% of Sales) 0.76 97.86% 97.10% 96.57% 96.24%
Administration costs (% of Sales)
1.47 7.00% 5.53% 4.83% 4.49%
Interest costs (% of Sales) 0.37 0.70% 0.33% 0.36% 0.39%registering a decrease of 5.05 per cent over FY 2010
• The company earned an operating margin of 2.13 per cent in FY 2011 a decrease of 0.76 percentage points over FY 2010
• The company reported debt to equity ratio of 1.46 in FY 2011, a decrease of 8.66 per cent over FY 2010
Interest costs (% of Sales) 0.37 0.70% 0.33% 0.36% 0.39%
Liquidity RatiosCurrent Ratio 8.12% 1.98 1.83 1.57 1.41
Cash Ratio 26.98% 0.17 0.14 0.25 0.27
Leverage RatiosDebt to Equity Ratio ‐8.66% 1.46 1.59 2.00 2.06
b lFinancial Summary
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR) 9673.1
Total Enterprise Value (INR) 10022.3
Debt to Capital Ratio 27.95% 0.24 0.19 0.17 0.26
Interest Coverage Ratio ‐65.48% 3.08 8.92 9.40 9.68
Efficiency RatiosFixed Asset Turnover ‐12.75% 38.59 44.23 67.48 75.76
Asset Turnover ‐0.88% 2.43 2.45 3.64 4.00
Current Asset Turnover 1.37% 2.65 2.61 3.86 4.24
19ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
EPS (INR) 3.67
PE Ratio (Absolute) 11.44Working Capital Turnover ‐7.04% 5.36 5.76 10.63 14.64
Capital Employed Turnover ‐6.15% 5.98 6.37 10.92 12.24
Improved Decline
SAMPLE Public: Domestic Company – Player A (3/3)
Key Business Segments Key Geographic Segments
cbac
b
d
a
0.7%31.2%
68.2%
0.6%29.1%
70.3%
0.4%27.7%
71.9%
0.3%26.3%
73.4%
4 7%13 2%
27.0%
55.0%
15 3%28.3%
56.5%
%29.2%
54.4%
15 9%30.2%
53.9%
Key Recent Developments
Description News
20112010200920082011
4.7%13.2%
2010
15.3%
2009
16.4%
2008
15.9%
Description News
Overview
New business
20ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
SAMPLE Major Private Companies ‐ Summary
1,000,000
1,200,000
Net Profit/Loss
Size of the Bubble represents Total Assets in INR mn
5,875,457
43 056 862
2,724,500
400,000
600,000
800,000
43,056,862
200 000
0
200,000
52,4375,513
11,825
14
‐600,000
‐400,000
‐200,000
‐800,000
‐4,000,000 ‐2,000,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000
Total Incomecb gfeda
21ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Note: All figures are in INR mn and are based on the latest financials available
SAMPLE Private: Foreign Company – Player B (1/3)
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Products and Services
Website
Year of IncorporationHead Office
Bangalore
Key People
Products and Services
Category Products/Services
N D i ti
Bangalore
Name Designation
22ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Note: The list of products and services is not exhaustive
SAMPLE Private: Foreign Company – Player B (2/3)
i i l S h K iFinancial Snapshot Key Ratios
Particulars y‐o‐y change (2010‐09)
2010 2009 2008 2007
Profitability RatiosOperating Margin ‐5.76 6.47% 12.23% 11.66% 18.53%
Net Profit/LossTotal Income
20880 920821.825000 1500
INR mnINR mn
Net Margin ‐0.32 6.27% 6.59% 6.25% 7.77%
Profit Before Tax Margin ‐5.80 6.27% 12.07% 11.51% 18.39%
Return on Equity ‐1.35 11.37% 12.73% 9.61% 7.58%
Return on Capital Employed ‐6.85 50.11% 56.96% 28.84% 23.46%
Return on Working Capital 9.74 34.31% 24.57% 15.31% 8.96%
Return on Assets 0.34 11.07% 10.73% 8.22% 6.56%
20880.920821.8
5000
10000
15000
20000
25000
500
1000
1500
14462.18316.8
Financial Summary
Return on Fixed Assets ‐5.08 20.95% 26.02% 20.62% 47.94%
Cost RatiosOperating costs (% of Sales) 5.76 93.53% 87.77% 88.34% 81.47%
Administration costs (% of Sales)
0.00 0.00% 0.00% 0.00% 0.00%
Interest costs (% of Sales) 0.04 0.20% 0.16% 0.15% 0.14%
0
5000
02010200920082007
• The company incurred a net profit of INR 1309 mn in FY 2010, as compared to net profit of INR 1371 mn in FY 2009
• The company reported total income of INR 20880.9 mn in FY 2010, as compared to INR 20821.8 mn in FY 2009
Interest costs (% of Sales) % % % %
Liquidity RatiosCurrent Ratio ‐15.18% 1.42 1.67 2.15 3.20
Cash Ratio 29.15% 0.04 0.03 0.02 0.02
Leverage RatiosDebt to Equity Ratio 13.25% 0.03 0.02 0.02 0.02
b i l i• The company earned an operating margin of 6.47 per cent in FY 2010 a decrease of 5.76 percentage points over FY 2009
• The company reported debt to equity ratio of 0.03 in FY 2010, an increase of 13.25 per cent over FY 2009
Debt to Capital Ratio 12.90% 0.03 0.02 0.02 0.02
Interest Coverage Ratio ‐57.69% 32.24 76.21 78.42 134.27
Efficiency RatiosFixed Asset Turnover ‐15.45% 3.34 3.95 3.30 6.17
Asset Turnover 8.37% 1.77 1.63 1.32 0.84
Current Asset Turnover 7.59% 1.61 1.50 1.31 0.79
23ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
Working Capital Turnover 46.66% 5.47 3.73 2.45 1.15
Capital Employed Turnover ‐6.13% 1.81 1.93 1.54 0.98
Improved Decline
SAMPLE Private: Foreign Company – Player B (3/3)
Business Highlights
Description News
Overview
Clientele
24ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
SAMPLE Strategic Recommendations
Being completely technology oriented, implementation of enterprise mobility requires immense xyz and demands constant abc
xxx xxx
• xxx • xxx
xxx
• xxx
25ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
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26ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT
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