Understanding Enterprise Mobility Market

Vaidas BielinisSamsung Electonics Baltics

Worldwide Olympic

Partner since 1997

8th most valuable global

brand

Second highestpatent winner in US

270,000 employees

in 79 countries

$188 billion in annual

sales

market leader in memory chips,

smartphones & TVs

Samsung Today

Samsung Electronics BalticsEstablished in 2008 [1999]

Employees: 144 people

Revenue: 357 mio. USD in 2012

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ENTERPISE MOBILITY MARKET INSIGHTS

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ENTERPRISE MOBILITY IS THE TREND TOWARD A SHIFT IN WORK HABITS

• Mobile Employees• Enablement through BYOD and COPE

• Mobile Devices

• Mobile (Corporate) Data

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BYOD VS. COPE

BYOD COPE

Model Employees take their personal device to work connecting to corporate resources

Allow employees to put personal data on a corporate liable work device

IT - Shift costs to employee- No responsibility for maintenance

- Select preferred devices- Select cost-sharing model

Employee - Use device of choice- Improved efficiency, productivity and satisfaction

- Devices kept up-to-date by IT- Have support of IT

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ENTERPRISE MOBILITY ESSENTIAL REQUIREMENTS AND BENEFITS

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THE ENTERPRISE MOBILITY MARKET WILL DOUBLE OVER THE NEXT FOUR YEARS

Total European enterprise market for smartphones, mobile phones and tablet PCs is 49M units (2012)

Expected to grow by 214% over next 4 years and reach 105M units by 2016

Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs,

Europe, 2012-16)

2012 2013 2014 2015 20160

10

20

30

40

50

60

70

80

90

100

110

49.259.3

72.8

87.9

105.1

Source: Canalys European BYOD Market Landscape Analysis (April 2013)

Units (M)

4-Yr CAGR: 20.4%

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SMARTPHONES HAVE THE LARGEST SHARE WHILST TABLETS ARE DRIVING GROWTH

Smartphone

comprises largest

share (66% in 2012)

Tablet is highest

growth category with

36% 4-Yr. CAGR

Mobile phones are

declining, possibly

due to replacement

with smartphones

Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs,

Europe, 2012-16)

2012 2013 2014 2015 2016 4-Yr CAGR0

10

20

30

40

50

60

70

80

90

100

110

66%66%

64%61%

57%8%

5%

3%

2%1%

26%

29%

33%

37%

42%

Smartphone Mobile phone Tablet PCs

Source: Canalys European BYOD Market Landscape Analysis (April 2013)

16.3%

-25.5

%

36.3%

49M

105M

Units (M)

59M

73M

87M

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EMAIL REMAINS THE FIRST MOBILE REQUIREMENT…

Mobile requirements: “Must Have”

Mobile requirements – “Wish List”

1 Email

2 Calendar and Contacts

3 Voice and Text

4 VPN Access

5 Collaboration and File Sharing Apps

6 Social Media (esp. Twitter)

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Faster access to content

More stable access to content

Work Flow optimisation

Improved data security

8 Navigation

CRM apps

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2

3

4

Source: KAE Enterprise Mobility ITDMs Research (April 2013)

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Collaboration, File Sharing and Video Conferencing apps are increasingly being used when mobile.

…BUT MOBILE ACCESS TO BUSINESS APPS IS INCREASING

Integration with the business’ CRM solution is considered key when selecting mobile devices and preferred OS. An increasing number of companies are moving to cloud based solutions.

A trend towards using apps from the consumer sphere is also visible through increasing usage of social media, navigation and productivity apps across enterprise devices, smartphones in particular

Source: KAE Enterprise Mobility ITDMs Research (April 2013)

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“MUST HAVE” APPS VARY BY COMPANY SIZE

Source: KAE Enterprise Mobility ITDMs Research (April 2013)Logos indicate the most popular apps mentioned by ITDMs. Arrows indicate the size of businesses considering these must have apps

Small Businesses Medium Businesses Large Businesses

Video calls and Collaboration Apps

Social Media Apps

Navigation and Travelling Apps

File sharing and note taking

Cloud based enterprise tools

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KEY TAKEAWAYS

Consumers are playing an increasingly influential role in enterprise mobility decisions.

The rise of BYOD is not just impacting device use in the enterprise. Apps and cloud tools from the consumer space are also

being increasingly used.

ITDMs express strong interest for security. Samsung KNOX™ appeals to those looking to implement BYOD soon.

ITDMs needs also vary by vertical: From Security and compliance with regulation to sales and workflow or data access

automation.

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ADDRESSING ENTERPRISE MOBILITY NEEDS

Samsung Enterprise Mobility Partner ecosystem:

• Teaming up to Address Customer Needs and Maximize Opportunities

• Combining wide variety of Devices and Partner Solutions

• Providing key security solutions to address major platform challenges

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THANK YOU!

감사합니다

PALDIES!

ENTERPRISE

MOBILITY