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Market opportunities for products and services

Barriers • Cost• Fear of technology• Fear of Fear of losing independence • Fear of growing old• Privacy • Confidentiality

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Which one looks most vulnerable

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Labelling

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Case Study

Pam is 78 years old and lives in Essex, she has one daughter in Great Yarmouth and another in Middlesex. Pams’ family believes she would benefit from telecare and it would be piece of mind for them.

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Case Study

Pam feels she is able to cope and does not need any extra help.• Does not want complicated

modern equipment in her home • Does not want people knowing

her business • Does not want people interfering

in her life

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Where is the Market

Pam or ………?