Market opportunities for products and services
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bbbbb Market opportunities for products and services Barriers • Cost • Fear of technology • Fear of Fear of losing independence • Fear of growing old • Privacy • Confidentiality
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bbbbb. Market opportunities for products and services. Barriers Cost Fear of technology Fear of Fear of losing independence Fear of growing old Privacy Confidentiality. bbbbb. Which one looks most vulnerable. bbbbb. Labelling. bbbbb. Case Study. - PowerPoint PPT Presentation
Transcript of Market opportunities for products and services
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Market opportunities for products and services
Barriers • Cost• Fear of technology• Fear of Fear of losing independence • Fear of growing old• Privacy • Confidentiality
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Which one looks most vulnerable
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Labelling
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Case Study
Pam is 78 years old and lives in Essex, she has one daughter in Great Yarmouth and another in Middlesex. Pams’ family believes she would benefit from telecare and it would be piece of mind for them.
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Case Study
Pam feels she is able to cope and does not need any extra help.• Does not want complicated
modern equipment in her home • Does not want people knowing
her business • Does not want people interfering
in her life
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Where is the Market
Pam or ………?
