Market Gravity - Evolution of Loyalty

Post on 30-Nov-2014

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description

Marketing briefing on the evolution of loyalty and how organisations need to adapt to differentiate in the market and keep a loyal customer base

Transcript of Market Gravity - Evolution of Loyalty

Who w

e a

re

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Our A

ppro

ach

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Loyalty

Conte

xt

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Loyalty

Conte

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Loyalty

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Loyalty

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10

Loyalty

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Loyalty

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click

Loyalty

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Loyalty

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click

Loyalty

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Loyalty

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Loyalty

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Loyalty

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Experie

nce E

conom

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click

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conom

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Experie

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Apple offers excellent technical support in their

stores free for all of their customers

The Genius bar experience is slick, easy to use

and effective

Staff are passionate and engaging which

transforms the experience from an

administrative burden to a leisure activity

Staff are empowered to make things happen

which is crucial to give legitimacy to the service

Experie

nce E

conom

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Experie

nce E

conom

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click

Experie

nce E

conom

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Takeaw

ay

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