Traveler Loyalty + the Evolution of the Modern Brand (2.0)
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Transcript of Traveler Loyalty + the Evolution of the Modern Brand (2.0)
And rules-based targetingfor an email campaign isn’t what we should think of whenwe hear “personalization”
traveler loyalty tomorrow will be based on who wins the ongoing battle of guest experience & personalization
today
Bespoke CONSISTENCY
PERSONALIZATION IS JUST A TACTIC USED TO GET HOTELS TO THE REAL
GOAL…
Loyalty
Intimacy… To be known.
how did we get here?AIRLINE LOYALTY GODFATHERS
DILUTION OF LOYALTYEXPECTATION OF REWARD
recognitionVS.
REWARD
TREND #1
#2
“If I don’t tell them the rooms are small, they will tell everyone for me.”
Peruvian League Against Cancer
hug
#5
#8
ICUKOO
TREND #9: Loyalty, Table for OnePersonalized Recognition Programs
Personalized gifting at scale
WHAT CUSTOMERS TOLD US: BIGGEST PERSONALIZATION
CHALLENGES
WHAT CUSTOMERS TOLD US: Top Loyalty Tech Needs for Hoteliers
That’s why Sabre is investing in personalization solutions that will provide an end-to-end view of a traveler that
few others can enable
