Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing

#AdvocacyWebinar

#AdvocacyWebinar

Loyalty vs. Advocacy

Pros Cons

Loyalty Marketing

Advocacy Marketing

Importance of Mobile

Types of Promotions

Q&A

Loyalty

#AdvocacyWebinar

The Power of Loyalty Marketing

82% of people say they are "more likely" or "much more likely" to shop at stores that

offer loyalty programs. (Source: MarketingProfs)

Americans aged 20-40 say loyalty programs are one of the key factors driving them

to complete a purchase. (Source: Marketing Charts)

82%

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

The Pros of Loyalty Marketing

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

The Con of Loyalty Marketing

Customers aren’t incentivized to share

their brand experience.

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

Advocacy

#AdvocacyWebinar

“Advocacy is the highest expression of brand love and therefore, when nurtured, becomes influence.”

- Ekaterina Walter

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

The Power of Advocacy

Brand Advocates spend 2x more than average customers, and recommend or share 2 to 4x more than an average customer. (Source: Deloitte)

92% of consumers trust brand recommendations from people they know. (Source: Lithium Technologies)

2x

92%

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

The Pros of Advocacy Marketing

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.”

- Amy Pascal

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar


“Facebook is becoming even more pay-to-play”

“Facebook said it made the decision to cut the reach of brands’ promotional posts following a user survey”

Facebook Organic Reach Decline

Source: Forward Progress

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar


89% of Millennials trust recommendations from their friends or family more than

claims by the brand. (Source: AdWeek)

89%

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

The Con of Advocacy Marketing

With great power comes great responsibility.

328

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

How Mobile Takes Advocacy Further

120 million US consumers use smartphones & tablets while shopping, browsing

new deals, researching and buying products.

(Source: eMarketer)

The average smartphone user

checks their device 221 times per day

(Source: Tecmark)

120M 221xLoyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

How Mobile Takes Advocacy Further

In 2015, for the first time, the majority of sales in stores will be

influenced by digital media (Source: Forrester)

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Loyalty vs. Advocacy: Your Decision

Loyalty:

Pro: Incentivizes customer retention

Pro: Rewards through purchases

Con: Not incentivized to share

Advocacy:

Pro: Incentivizes to share brand message

Pro: Overcomes challenges in social media

Con: Possible mobile notification overload

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

Types of Promotions

#AdvocacyWebinar

Meet Bionic www.bionicgloves.com

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Promotion

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Advocate Signup

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Voting

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Survey Your Audience

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Cuff nowYou’re nearby! Check-in and receive 300pts!

slide to viewDrive Foot Traffic

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

User-Generated Content

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

#AdvocacyWebinar

Media Gallery

Loyalty Marketing

Advocacy Marketing


Types of Promotions

Q&A

Cliff Corr [email protected] www.spendsetter.com

Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing

Marketing

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