Making the Most ofFacebook for Your Hotel

vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo

Vice-President,Best Practices, Online MerchandisingVFM Leonardo Inc.

@darlenerondeau

Product Manager,Social MediaVFM Leonardo Inc.

It’s more visual.

It’s easier to navigate.

It engages the user.

BEST PRACTICE TIP

Ditch the boring photos and “have a

little fun”

BEST PRACTICE TIP

Use a high resolution photo [851 pixels x 315 pixels]

BEST PRACTICE TIP

Change it up regularly – be creative!

Cover Photo: Make An Impression

BEST PRACTICE TIP

Use a logo or your hotel name

BEST PRACTICE TIP

Use a high definition image

[minimum 180 pixels wide]

Profile Photo: Represent Your Brand

BEST PRACTICE TIP

Put your most important Apps

first

Apps: Drive Interest & Interaction

BEST PRACTICE TIP

Use an App to promote your special offers

Vice PresidentZENique Hotels

Ability to offer special promotions to Facebook fans

Opportunities to connect with fans on a regular basis

Cross-promotion for sister properties

Direct booking

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