Are You Making the Most of Facebook?
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Are You Making the Most of Facebook?
Presented by:
Jonathan ArehartCAVENDO
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AGENDA
Social Media Revolution 2011 Video (3 minutes)
Basics / Overview (20 minutes)
Hands-On / Demo (20 minutes)
Q&A (15 minutes)
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Who am I?
Jonathan Arehart
Started CAVENDO, a web strategy and design firm
Founded MyMediaRoom, an online media room and content distribution service
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BASICS
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Facebook 101 in a Nutshell
Create a page
Add your logo (up to 200x600 pixels)
Upload photos/videos
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Facebook 101 in a Nutshell
Create a welcome tab
Build engagement
Create a fan base
Add your location (Facebook Place)
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AUDIENCE
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Who’s using Facebook?
Over 800 million accounts
More than 50% of those login… Everyday!
On average, every user is connected to 80 pages/events/etc
(Source: Facebook.com)
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Knowing YOUR audience
Poll your clients and existing offline “fans”
Are they connected with you on Facebook already?
What do they expect from you?
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Knowing YOUR audience
Consider all of your distribution channels (email, etc.)
What time of the day or week is best?
How should and could they interact with you?
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The Elusive “Like”
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CONTENT
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Content plan
Work from your existing marketing plan
Think how you will “re-purpose” content
Focus on Facebook’s rich media focus
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Re-purposing content
Example:
New business location opening
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Boring
NEW BBQ SMOKEHOUSE COMING TO DOWNTOWN RICHMOND
RICHMOND, Va. – March 15, 2011 /PRNewswire/ -- Ben’s Smokehouse plans to open a new 5000 square foot location in downtown Richmond, Va… blah blah blah
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Make it exciting!
Make it an event!
Literally (grand opening, previews, etc.)
Figuratively (online – break it up!)
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Watch what happens
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Re-purposing content
Example:
Fed keeps interest rates unchanged
(surprise!)
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Spice it up
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Creating your plan
Keep it simple
Consider an editorial calendar
Know what you’re going to track
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Creating your plan
Segment
Delegate
Do
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Other things you can do:
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TAGGING!
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INSIGHTS
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Bring it full circle
Measure, measure, measure
Monitor, monitor, monitor
Adjust (including your expectations)
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Questions?
Jonathan Arehart
CAVENDO
Twitter.com/jarehart (@jarehart)
Facebook.com/CAVENDO
LinkedIn.com/in/jarehart