Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,

Podcasts, YouTube, Facebook and Twitter

Jay Berkowitz www.TenGoldenRules.com

Making Social Media Make MoneyObjectives

Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? Business applications to deliver bottom line profitability. Where are prospects hanging out, which sites are important to them? How to build and nurture a personal brand How to monetize blogs, podcasts and social networks

Recent MediaWall Street Journal

Recent MediaB&T Australia

Recent MediaFOX TV

Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,

Podcasts, YouTube, Facebook and Twitter

Make Lots of Friends!

Make Lots of Friends!

Make Lots of Friends!

Help People!

Follow people with Common Interests

Follow people who live close by

#1 Make Lots of Friends!

Follow those with common interests

Answer Questions Engage - Comment on Blogs

Strategy #2 - Aggregate!

Strategy #2 Aggregate

Strategy #2 Aggregate

Strategy #2 Aggregate

Aggregate content Create value for producers

and users Groups

Great Content

Strategy #3 - Great ContentShoeMoney Blog

Great Content

Strategy #3 - Great ContentZacJohnson Blog

Great Content

Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”

Aliza Sherman

Strategy #3 - Great ContentPodcast interview with Shawn Collins

Strategy #3 - Great ContentJamesMartell.com

Great Content

Strategy #3 - Great Content‘Quit your Day Job’

Strategy #3 Great Content

Builds Links Builds Subscriptions ShoeMoney ZacJohnson “That” Affiliate Thing Podcast

Strategy #4 Content Monetization

$110,000 per month

Technorati State of the Blogosphere Report

Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a

month earn an average of $75,000Jason Kottke quit his job to blog full-time

and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Google AdSense

Affiliate Banners

Info Marketing

$5 - $2500 per post

‘Pay Per Tweet’

GoToMeeting.com “Golden” Free 45 day trial

Strategy #4 Content MonetizationAdWords / Affiliate / Banner

AdSense Affiliate Banners and Links Direct Ad Sales Sell Info Products Pay Per Post/Tweet

Strategy #5 Micro Selling

Strategy #5 Micro Selling

@MissionPie

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

Strategy #5 Micro SellingBestBuy S-Commerce

The Three E’s of Social Media - Educate

The Three E’s - Entertain

The Three E’s - Engage www.Twitter.com/Iconic88

Twitter RSS Feeds 12 Seconds, Qik, Ustream.tv The 3 E’s of Social Media, Educate, Entertain, Engage

Strategy #5 Micro Selling

Only 41% using YouTube!!!

#6 Video!

Best Practices: Product Demo and How-to Videos

Strategy #6 Video Huge opportunity gap! Entertain, engage, consistent Product Demo, How-tos

Strategy #7 Customer Service as New Marketing

2006

Frank Eliason

Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives

Google ReaderCheck Company, Brands, Executives, Keyword Terms

Search.Twitter.com

Technorati Blog Search

Radian 6

Strategy #7 Customer Service as the New Marketing Alerts, Search.Twitter, Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell

Strategy #8 App-etizers

Strategy #8 App-etizers

Strategy #8 App-etizers Make it easier to use Social Make it easier to get your content Make it fun!

Strategy #9 Promote your Product or Services

Shel Holtz and Neville Hobson Social Media and PR

Promote your Product or Services

Strategy #9 Promote your Product

Free Content Stair Stepping Active Engagement

Strategy #10 Create a Community

.org

.org

.org

Strategy #10 Create a Community

Strategy #10 Create a Community

Free or Paid Find a Niche NING

Making Social Media Make Money1. Make Lots of Friends2. Aggregate3. Great Content4. Blog Monetization5. Micro Selling6. Video7. Customer Service as New

Marketing8. App-etizers9. Promote Your Product 10.Create a Community

What is TenGoldenRules?

What is TenGoldenRules.com? Social Media

What is TenGoldenRules.com? Social Media

What is TenGoldenRules.com? Blogs

What is TenGoldenRules.com?Video

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Viral Marketing

What is TenGoldenRules.com? Affiliate Program Management

What is TenGoldenRules.com? eNewsletters

What is TenGoldenRules.com? New Program Launch Strategy

1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! Podcast call 206-

888-6606• Be my friend! Linked In, Twitter

@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com3.Q&A

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com

Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter