Ten Hottest Strategies Affiliate Summit 2008
77
The Ten Hottest Strategies for Internet Marketing Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121
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The Ten Hottest Strategies in Internet Marketing Presented at Affiliate Summit 2008 by Jay Berkowitz of Ten Golden Rules
Transcript of Ten Hottest Strategies Affiliate Summit 2008
Objectives
1. What’s working for business 2. Explore the leading Social Media tools3. How to build your personal brand 4. Discover top affiliate trends5. Advanced Tips and Tricks6. Recession Busters7. New tools like SpyFu, OOvOO, Qik, Newsforce8. My favorite new internet marketing tool 9. Be a part of a live podcast recording Free $100 Yahoo Pay Per Click Win a Free Consultation
Trend #1 Micro Communications
The Players:
Twitter, YouTube, Blog Subscriptions
Sites to Watch:
Qik, Seesmic, Friend Feed
Business Applications:
YouTube Product Videos, Subscriptions, Twitter for Business
Advanced Strategies:
Viral Traffic, Build your personal subscriptions!
Brett Hurt BazaarVoice
• Reviews improved Petco Conversion +50%
•Negative reviews increase conversion
• Reviews reduce returns!
Shop Online
Trend #2 Reviews and Recommendations
The Players:
TripAdvisor, Google, CNET, Amazon
Sites to Watch:
Yelp!, Angie’s List, BazaarVoice
Business Applications:
Ask for Ratings, Get Listed, SO-SO-RO-BO
Advanced Strategies:
Add Customer Reviews to eCommerce and affiliate sites!!!
http://www.youtube.com/watch?v=UdULhkh6yeA
Trend #3 Customer Service is the New Marketing Department
The Players:
Richard at Dell, Amazon, Zappos
Sites to Watch:
Technorati, Blog Search, Google Alerts
Business Applications:
Monitor your Brand Message, Join the Conversation
Advanced Strategies:
Be Genuine. Be Transparent. Experiment.
http://www.youtube.com/watch?v=muP9eH2p2PI
Web 2.0 The Machine is US/ing US
Trend #4 Personal Branding
The Players:
Blogs, Twitter, You Tube, Facebook, LinkedIn
Sites to Watch:
Friend Feed
Business Applications:
LinkedIn, Facebook Groups, Video
Advanced Strategies:
Facebook Pages, YouTube Channels, Integrated - Blogs, eBooks, Video
851 851 emailemail marketingmarketing
1,4451,445 internet internet marketingmarketing
338338 increase increase website trafficwebsite traffic51 email marketing 51 email marketing business listsbusiness lists 43 business 43 business email email
marketing marketing 3838 opt in opt in emailemail list list marketingmarketing
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
GUS – Google Universal Search
Squidoo Lens – Second Click
Trend #5 Great Content
The Players:Google, WordTracker, KeywordDiscovery
Sites to Watch:GUS/Blended Search
Business Applications:1. Words on the Page2. Links TO your Site3. MetaTags and Code
Advanced Strategies:An Apple a Day, Video Content, Social Media
Content, Second Click
Podcast.TenGoldenRules.com
Blogger – Live in 8 minutes!
Subscriptions and feeds
Trend #6 Everybody is Famous
The Players:
iTunes, Blogger, WordPress, PodioBooks
Sites to Watch:
iTunes Video
Business Applications:
You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
Advanced Strategies:
Podcasts, Videocasts
Trend #7 Open Architecture / Widgets
The Players:
Linux, MAC, Facebook, Amazon, eBay,
Sites to Watch:
Widgetbox, iPhone
Business Applications:
Create a Widget – straight to the desktop
Advanced Strategies:
Facebook Applications, Striaght to the iPhone
Trend #8 Payments
The Players:
PayPal, Bill Me Later, Amazon,
Sites to Watch:
Bill Me Later, National Payment Card, Google Checkout
Business Applications:
Trust, Easy, Familiarity
Advanced Strategies:
Test for conversion
Using the New PR to Save Lives
Add Keyword Phrases to First paragraph, middle and end
Add Release to Site
Add Release to PR Web
Great Results!
PR efforts raised over $20,000! 1-800-PetMeds donated the medication! Local vets donated time and services! Forever homes located for the rescued dogs!!! Efforts repeated in Wilma and other disasters!
Trend #9 Direct to Consumer PR
The Players:
PR Web, BusinessWire (ION)
Sites to Watch:
NewsForce
Business Applications:
Direct to Google
Advanced Strategies:
The 10 Steps for Web Optimizing a PR Release
extremehalloween.comCreate a “UVP” win a Plasma TV
Free Analytics
Google Optimizer
4,390 Links TO the site
Google Page Rank 5/10 Alexa Rank
296,100
Google Page Rank 6/10 6,220 pages
indexed ‘read’ by Google
Alexa Rank 85, 140
1,103 search results on
page 1-2 of Google
Free Tool - SEODigger
Compete.com
SpyFu.com
YouTube – Dove Evolution
Trend #10 Free!
The Players:
Google, SEO Quake,
Sites to Watch:
Compete, SpyFu, SEODigger, Syntryx
Business Applications:
Analytics, Optimizer, Trends
Advanced Strategies:
You Tube, Competitive Analysis
Ten Hottest Strategies for Internet Marketing
1. Micro Communications 2. Reviews and Ratings 3. Customer Service is the new Marketing Department 4. Personal Branding – Online job hunting5. Great Content 6. Everybody is Famous to 15 People 7. Widgets and Open Source 8. Payments 9. Direct to Consumer Public Relations 10. Free!
New Program Launch Strategy
Viral Marketing
Search Engine Marketing
Affiliate Programs
1. $100 in FREE Yahoo Advertising2. Win a FREE Consultation3. Be my friend!
1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn
4. Speaking Opportunities5. TenGoldenRules.com/Order-Book 6. Live Podcast Recording
