Making Social Media Make Money: Ten Strategies
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Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com
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Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.
Transcript of Making Social Media Make Money: Ten Strategies
Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,
Podcasts, YouTube, Facebook and Twitter
Jay Berkowitz www.TenGoldenRules.com
Making Social Media Make MoneyObjectives
Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? Business applications to deliver bottom line profitability. Where are prospects hanging out, which sites are important to them? How to build and nurture a personal brand How to monetize blogs, podcasts and social networks
Recent MediaWall Street Journal
Recent MediaB&T Australia
Recent MediaFOX TV
Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs,
Podcasts, YouTube, Facebook and Twitter
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Help People!
Follow people with Common Interests
Follow people who live close by
#1 Make Lots of Friends!
Follow those with common interests
Answer Questions Engage - Comment on Blogs
Strategy #2 - Aggregate!
Strategy #2 Aggregate
Strategy #2 Aggregate
Strategy #2 Aggregate
Aggregate content Create value for producers
and users Groups
Great Content
Strategy #3 - Great ContentShoeMoney Blog
Great Content
Strategy #3 - Great ContentZacJohnson Blog
Great Content
Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”
Aliza Sherman
Strategy #3 - Great ContentPodcast interview with Shawn Collins
Strategy #3 - Great ContentJamesMartell.com
Great Content
Strategy #3 - Great Content‘Quit your Day Job’
Strategy #3 Great Content
Builds Links Builds Subscriptions ShoeMoney ZacJohnson “That” Affiliate Thing Podcast
Strategy #4 Content Monetization
$110,000 per month
Technorati State of the Blogosphere Report
Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a
month earn an average of $75,000Jason Kottke quit his job to blog full-time
and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Google AdSense
Affiliate Banners
Info Marketing
$5 - $2500 per post
‘Pay Per Tweet’
GoToMeeting.com “Golden” Free 45 day trial
Strategy #4 Content MonetizationAdWords / Affiliate / Banner
AdSense Affiliate Banners and Links Direct Ad Sales Sell Info Products Pay Per Post/Tweet
Strategy #5 Micro Selling
Strategy #5 Micro Selling
@MissionPie
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
Strategy #5 Micro SellingBestBuy S-Commerce
The Three E’s of Social Media - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/Iconic88
Twitter RSS Feeds 12 Seconds, Qik, Ustream.tv The 3 E’s of Social Media, Educate, Entertain, Engage
Strategy #5 Micro Selling
Only 41% using YouTube!!!
#6 Video!
Best Practices: Product Demo and How-to Videos
Strategy #6 Video Huge opportunity gap! Entertain, engage, consistent Product Demo, How-tos
Strategy #7 Customer Service as New Marketing
2006
Frank Eliason
Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
Google ReaderCheck Company, Brands, Executives, Keyword Terms
Search.Twitter.com
Technorati Blog Search
Radian 6
Strategy #7 Customer Service as the New Marketing Alerts, Search.Twitter, Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell
Strategy #8 App-etizers
Strategy #8 App-etizers
Strategy #8 App-etizers Make it easier to use Social Make it easier to get your content Make it fun!
Strategy #9 Promote your Product or Services
Shel Holtz and Neville Hobson Social Media and PR
Promote your Product or Services
Strategy #9 Promote your Product
Free Content Stair Stepping Active Engagement
Strategy #10 Create a Community
.org
.org
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Strategy #10 Create a Community
Strategy #10 Create a Community
Free or Paid Find a Niche NING
Making Social Media Make Money1. Make Lots of Friends2. Aggregate3. Great Content4. Blog Monetization5. Micro Selling6. Video7. Customer Service as New
Marketing8. App-etizers9. Promote Your Product 10.Create a Community
What is TenGoldenRules?
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Social Media
What is TenGoldenRules.com? Blogs
What is TenGoldenRules.com?Video
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com? Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
1.Try 1 thing today!2.Please ‘pay-it-forward’• Join the Conversation! Podcast call 206-
888-6606• Be my friend! Linked In, Twitter
@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• http://presentations.tengoldenrules.com3.Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Making Social Media Make MoneyTen Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter
