How do we make the mobile internet more appealing ?

… and why would we do that ?

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First…

•Why do that?

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Why develop for mobile internet?

1. Users already want this (45% of mobile buyers wanted internet ready phones)

2. Access to early adopters.3. A fast growing niche.4. Better interaction with users

Who does this already?

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Which companies develop mobile version of their websites?

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Which companies develop mobile version of their websites?

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Which companies develop mobile version of their websites?

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Which companies develop mobile version of their websites?

How do make the mobile internet more appealing ?

…In 5 simple steps

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How do make the mobile internet more appealing ?

1. Think mobile2. Design for mobile3. Optimize4. Advertise5. Analyze

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Thinking mobile – some questions

1. Who are the users?2. What is the information they will be looking

for?3. Are we targeting a certain platform or are we

just looking for a multiplatform application?4. Which is the most important

information?5. Do we need a web or a standalone

application?

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Designing for mobile

1. Picking the URL ( examples: m.website.com or www.website.com/m )

1. Short.2. Simple.

2. Layout:1. One column layout.2. Optimum information, text-oriented

information.

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Designing for mobile

1. Wireframe1. Information

architecture2. Design within

limitations3. Usability – oriented

design4. Assume the weakest

platform5. Optimized images

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Designing for mobile

1. The code:1. XHTML compliant.2. Simple.3. No inline CSS.4. CSS code in external

files.

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Optimizing for mobile

1. Optimize:1. Information architecture.2. Images.3. Code4. Server response.

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Advertising the mobile internet

1. If the users don’t know about the mobile information, they don’t use it:

1. Advertising in the web version.2. Advertise it in mobile websites

directories.3. Partner with mobile operators.

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Analyzing the mobile internet

1. Analyze -> Implement -> Analyze2. What we’re looking at:

1. Time on site2. Bounce rate3. Most viewed pages4. Exit pages5. Referrals

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To recap:

1. Think mobile2. Design for mobile3. Optimize4. Advertise5. Analyze

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Case study: Afloo.ro

• User generated reviews • iPhone web application• Platform dependent redirection• Using iPhone for better user

interaction, location based services etc.