Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Bill Beardslee, GMPhilipp Bärfuss, Head of Product Development

February 19, 2014 at Amplify/Miami

Keynote - Personalization

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2

We need personalization!http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3

Brochure One To OneTargeting

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.4

Behavior AnalysisBased on a visitor‘s journey so far:- tag content with „interests“- track pages a visitor goes to- create implicit profile from histograms- adapt content on pages accordingly- use data from ad networks to know more

Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data

Personalization

ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

What is the essence?

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http://postitartists.com/wp-content/uploads/2013/12/postitwall.jpg

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

We should leverage what we have!

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Content Apps

Categorization

Dynamic Page Components

+

+

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.17

Your Basic BA Grunt Developer Extraordinaire

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.18

My Phone, Inc.

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.19

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Criteria

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Date

Location

Device

Mag

ic

Yes

No

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Traits

11

Age

Sex

InterestYes

No

Maybe

LikelyMag

ic

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12

Content Variants

Criteria

Traits

Magnolia (Out of the Box)

Personalization Engine

Custom

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12

Content Variants

Criteria

Traits

Magnolia (Out of the Box)

Personalization Engine

Custom

ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities

Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data

&

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.13

Criteria

Traits

Home Page Variants

Promotion

For Women

For Men

Date = Feb 14

Sex = Female

Sex = Male

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.14

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.115

Productivity Info Technical Info

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Segments

16

Other

Business

Technical

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.18http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.19

Criteria

Traits Segments

Content Variants

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.20

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.21

http://www.flickr.com/photos/surroundsound5000/4603946826/sizes/o/

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Personas

22

Age = 37

Sex = male

Technical Philipp

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.23

Criteria

Traits

Personas

Segments

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Preview

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Philipp

+

Date

Location

Device

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.26

Magnolia combines flexibility, efficiency and simplicity in a unique way.

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.27

Authoring

Preview

OrganizationFoundation

Criteria

Traits

Personas

Segments

Content Variants

➡ Personalization Tools

➡ Preview

➡ Multivariate Testing

➡ Content Inheritance

➡ Behavior Analysis

➡ Snippet Caching

Outlook

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.28

Personas

Segments

Content Variants

Criteria

Traits

Magnolia 5.3(May 2014)

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.129