Magnolia Personalization Keynote Amplify 2014

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Bill Beardslee, GMPhilipp Bärfuss, Head of Product Development

February 19, 2014 at Amplify/Miami

Keynote - Personalization

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2

We need personalization!http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg

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Brochure One To OneTargeting


Behavior AnalysisBased on a visitor‘s journey so far:- tag content with „interests“- track pages a visitor goes to- create implicit profile from histograms- adapt content on pages accordingly- use data from ad networks to know more

Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data

Personalization

ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities


What is the essence?

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

We should leverage what we have!

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Content Apps

Categorization

Dynamic Page Components

+

+


Your Basic BA Grunt Developer Extraordinaire


My Phone, Inc.


Criteria

10

Date

Location

Device

Mag

ic

Yes

No


Traits

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Age

Sex

InterestYes

No

Maybe

LikelyMag

ic


Content Variants

Criteria

Traits

Magnolia (Out of the Box)

Personalization Engine

Custom


Content Variants

Criteria

Traits

Magnolia (Out of the Box)

Personalization Engine

Custom

ImplicitBased on what we can see in a visit:- new or recurring visitor- geo location of visitor- languages set in browser- date and time of visit- device type and its capabilities

Explicit Based on an actual user profile given to us:- user registers a profile with us- user allows us to access a social profile- user profile is stored in an external system- profile reveals explicit, personal data

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Criteria

Traits

Home Page Variants

Promotion

For Women

For Men

Date = Feb 14

Sex = Female

Sex = Male


Productivity Info Technical Info


Segments

16

Other

Business

Technical

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.18http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg




Criteria

Traits Segments

Content Variants


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Personas

22

Age = 37

Sex = male

Technical Philipp


Criteria

Traits

Personas

Segments


Preview

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Philipp

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Date

Location

Device


Magnolia combines flexibility, efficiency and simplicity in a unique way.


Authoring

Preview

OrganizationFoundation

Criteria

Traits

Personas

Segments

Content Variants

➡ Personalization Tools

➡ Preview

➡ Multivariate Testing

➡ Content Inheritance

➡ Behavior Analysis

➡ Snippet Caching

Outlook


Personas

Segments

Content Variants

Criteria

Traits

Magnolia 5.3(May 2014)

Magnolia Personalization Keynote Amplify 2014

Technology

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