Component personalization in Magnolia
-
Upload
antti-hietala -
Category
Marketing
-
view
67 -
download
3
Transcript of Component personalization in Magnolia
Agenda• Component personalization demo• Why now is the right time to personalize• Use cases and ideas• Good to know: Magnolia editions, caching, downloads• Questions
Now is the right time• Personalization is finally mainstream
• Tools are widely available
• Wealth of data about visitors
Scalability• Content must be personalized AND reusable?!?!
• Who is going to write all that content?
• Solutions:
• Modular content
• Tagging
Audiences of one• Consumers expect content to
be relevant to them as an individual
• Example: travel search
Use cases• Attract: Greet a visitor who comes from a social media campaign.
• Convert: Personalize a call-to-action at the end of a blog post.
• Close: Add first name in an email to boost click-through rate.
• Upsell: Offer a more profitable item.
• Delight: Personalize the home page for returning customers. 40% of revenue comes from returning or repeat purchasers.
Availability• EE Standard
• Page variants only• No caching
• EE Pro• Page and component variants (but not on the same page!)• Caching with Advanced Cache for Personalization module
Download• Magnolia 5.4.9+
• Bundles with and without component personalization
• Magnolia 5.5+
• All bundles will have component personalization
• Your own bundle must depend on magnolia-enterprise-pro-cp13n-webapp