Andy Smith

Industry Head, AdMob

Google Confidential & Proprietary

Creative mobile advertising

Proven impact mobile for brands

Creativity it’s a multi-platform thing

Short n’ Sweet!

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Source: Comscore Feb 2010

Proven impact mobile delivering for brands

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2.4

1.3

1.6 2.6

4.9

4.2

12.1

22.25.6

5.9

0

10

20

Aided Brand Awareness

Ad Awareness

Message AssociationBrand Favorablity

Purchase Intent

Online

Mobile

Impact of mobile

advertising vs

online today

Percent of People Impacted

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Video

4.1

2.1

2.3

5.8

9.1

11.3

18.9

7.8

4

4.5

12.1

22.25.6

5.9

4.2

0

10

20

Aided Brand Awareness

Ad Awareness

Message AssociationBrand Favorablity

Purchase Intent

Percent of People Impacted

Mobile advertising

vs early online

and video norms

Source:Millward Brown, Dynamic Logic Google Confidential & Proprietary

Online

Mobile

(2000-02)

(2002-04)

Mobile users pay more attention% completely focused

Source: Universal McCann 2009

33%

27%

19%

17%

13%

6%

Source: IAB/PWC mobile ad spend study apr 2010

Creativity it’s a multi-platform thing

Where our ads run globally

10,000+ iPhone Apps 5000+ Android Apps8,000+ Mobile Websites

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Engage your audience with banners & rich-media

AndroidiPhone iPod touch BlackberryPalm

Cross-platform ad formats

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Reebok: Canvas Ads Across Mobile Platforms

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Mobile site

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Mobile site – videos

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‘Mobile First’

Thank you

any questions?

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twitter.com/googlemobileads

http://googlemobileads.blogspot.com/

Fast & Furious - Engaging Post Click Experience

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