Admob specs

Want to know more? [email protected] 2 | Oct 2008

Graphical BannersThere are hundreds of different handsets in the market today, and they differ by features such as screen size and supported technology. AdMob’s handset targeting technology allows us to target different screen sizes and provide the most optimal banner creatives while supporting MMA standard sizes.

Text LinksText Links provide the advertiser with a line of copy promoting their product or services. These ads will link the customers to your WAP page when clicked.

AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.

WAP CREATIVE SPECIFICATION

REV 2 Apr 2009

Technical Spec.

· Maximum 35 characters including spacesWe do not support the following characters < > & “ ‘ © ® ™

· Ad URL URL to a WAP site or AdMob’s Landing Page

Graphical Banner Ad ExampleText Link Ad Example

Text Specifications

CPM Banner Specifications

Size Spec Sample Creative URL Required

XL

Large

Medium

· 300 x 50 pixels· 5k file size· 8 bit PNG

URL to a WAPsite or AdMob’sLanding Page

One line oftext to run under the banner. Max characters is 35 including spaces.

· 216x 36 pixels· 3k file size· 8 bit PNG

· 168 x 28 pixels· <3k file size· 8 bit PNG

· 120 x 20 pixels· <1k file size· 8 bit PNG

Small


OverviewAdMob’s iPhone ads are designed specifically for the iPhone’s innovative mobile environment. The user interaction is familiar to iPhone users and promotes engagement with your ad through the new and exciting functionalities of the iPhone.


iPhone CREATIVE SPECIFICATION

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REV 2 Oct 2008

Get Knots - Go to the App StoreAds by AdMob

320px

38px38px

48px38px

Technical Spec.

· 38 x 38 pixelsa square image, we make the icon rounded

· 35 characters of ad textthis includes spaces and punctuation

· Acceptable image formats are jpg, gif or png

What We Need From You

An Image tile 38 x 38 pixels

Your ad text, maximum 35 characters including spaceswe do not support the following characters < > & “ ‘ £ © ® ™

Ad URL Landing Page, Map, App Store, etc.

(publisher chooses the background color for iPhone Text & Tile ads)

1 Image Tile: your creative that is 38 x 38 px. We put the rounded corner on the image

2 Ad Text: Maximum 35 characters of text, including spaces.

3 Action Icon: we’ll add the appropriate iPhone icon here for your campaign.

CPC Text + Tile

Technical Spec.

· 320 x 48 pixelsempty area of 48 x 48 pixels on the right side 2

· Max file size is 5KB



A Banner 320 x 48 pixels with 48 x 48 px area on the right empty of text. With a call to action in the ad. acceptable image formats are jpg, gif or png, this banner is not accompanied by a line of text underneath

Ad URLLanding Page, Map, App Store, etc.

1 Banner Area: this is where your creative images and call to action should be. A file in a common image format will work.

2 Action Icon Area: this is 48 x 48 px. Background can extend into this area, but please leave it free of images or text as it will be covered by the action icon.

3 Action Icon: we’ll add the appropriate iPhone icon here for your campaign.

CPM Banner

320px

48px

48px

CallInitiate a voice call

iTunesOpen iTunes Store

WebDirect users to your branded landing page or mobile site

AudioOpen media player for audio or podcast

MapsLaunch Google Maps, based on a user’s identified location

VideoLaunch Video Player

App StoreOpen to Apple’s App Store

Custom CanvasCustom Landing Page

ActionsSelect the Action right for your campaign goals. The Action Icons signal to users about the functionality to expect when they engage with your ad. Action Icons can be used with any creative and will always appear in the far right of our iPhone ads.

Examples

AdMob iPhone Action Icons

Carrier 12:34 PM

WebDirect users to your branded landing page or mobile site

iPhone CPM Banner

Carrier 12:34 PM

VideoLaunch Video Player

iPhone CPM Banner

Carrier 12:34 PM

Download Low vs. Diamond on iTunesGet Knots - Go to the App Store

Ads by AdMob

App StoreDirect users to the App Store

iPhone CPC Text + Tile Ad

Want to know more? [email protected] 2 | Oct. 2008


iPhone CREATIVE SPECIFICATION CONTINUED

Page 2

REV 2 Oct 2008

CanvasThe Custom Canvas is an embedded Web page with advertiser-accessible area of 318 x 250 pixels. Consider the custom canvas to be your mobile landing page where you can engage your customers with a full range of possible actions. It allows the user to learn more about your product and engage with your brand without taking them out of their user experience. This ad unit expands from a banner into a canvas to cover the screen.

Canvas Specs

318px

250px

Saw V DoneDone

Technical Spec.

· 318 x 250 pixelsyour image designed for your campaign goals 1

· Max file size is 8KB



A static image 318 x 250 pixels. Your image should contain areas of call to action where you would like to link to other content (video, mobile landing page, map search for closest location).acceptable image formats are jpg, gif or png

Canvas title of 25 characters including spaceswe do not support the following characters < > & “ ‘ £ © ® ™

The URLs for your call to actions such as another mobile site, a YouTube video, a map search, etc.

1 Canvas Area: this is where your creative images and call to action should be.

2 Title Background Area: This area is the background for your canvas title text and does not support images.

3 Canvas Title: Here you can give your canvas a title with a maximum of 25 characters, including spaces.

4 Done Button: this button allows users to navigate back to the app or site where they were browsing after they are finished engaging with your content.



iPhone Canvas SPECIFICATION

Page 1

REV 2 Oct 2008

Examples

Elements of the Canvas

Carrier 12:34 PM

Toshiba Laptop DoneDone

Sony - Zohan DoneDone Toshiba Laptop DoneDone

Toshiba Laptop DoneDone

Land Rover LR3 DoneDone

Land Rover Sony Pictures Toshiba Consumer

Advertiser provided banner image

Final Banner ad (icon added by AdMob)

Want to know more? [email protected] 2 | Oct. 2008


iPhone Canvas SPECIFICATION CONTINUED

Page 2

REV 2 Oct 2008

Banner320x48 banner creative with 48 pixel clear area on the

far right of the banner for the Apple Action Icon. We

add the 30 x 30 pixel Custom Canvas icon to your

banner’s call to action. When the ad appears on the

iPhone the user will see your ad with the Custom

Canvas icon.

CanvasCustom Canvas is an embedded Web page with

advertiser-accessible area of 318 x 250 pixels.

Consider the custom canvas to be your mobile

landing page where you can engage your

customers with a full range of possible actions.

The Final ProductWhen completed your campaign will be a rich

iPhone experience. The user clicks on your ad to

reveal your expanded canvas. From there the user

can view movies, download ring tones, get more

information, make a call to a call center and/or

move onto a mobile site that you may already have.

Admob specs

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