M2 roadshow europe andy smith admob

Andy Smith

Industry Head, AdMob

Google Confidential & Proprietary

Creative mobile advertising

Proven impact mobile for brands

Creativity it’s a multi-platform thing

Short n’ Sweet!


Source: Comscore Feb 2010

Proven impact mobile delivering for brands


2.4

1.3

1.6 2.6

4.9

4.2

12.1

22.25.6

5.9

0

10

20

Aided Brand Awareness

Ad Awareness

Message AssociationBrand Favorablity

Purchase Intent

Online

Mobile

Impact of mobile

advertising vs

online today

Percent of People Impacted


Video

4.1

2.1

2.3

5.8

9.1

11.3

18.9

7.8

4

4.5

12.1

22.25.6

5.9

4.2

0

10

20

Aided Brand Awareness

Ad Awareness

Message AssociationBrand Favorablity

Purchase Intent

Percent of People Impacted

Mobile advertising

vs early online

and video norms

Source:Millward Brown, Dynamic Logic Google Confidential & Proprietary

Online

Mobile

(2000-02)

(2002-04)

Mobile users pay more attention% completely focused

Source: Universal McCann 2009

33%

27%

19%

17%

13%

6%

Source: IAB/PWC mobile ad spend study apr 2010

Creativity it’s a multi-platform thing

Where our ads run globally

10,000+ iPhone Apps 5000+ Android Apps8,000+ Mobile Websites


Engage your audience with banners & rich-media

AndroidiPhone iPod touch BlackberryPalm

Cross-platform ad formats


Reebok: Canvas Ads Across Mobile Platforms


Mobile site


Mobile site – videos


‘Mobile First’

Thank you

any questions?


twitter.com/googlemobileads

http://googlemobileads.blogspot.com/

http://googlemobileads.blogspot.com/

Fast & Furious - Engaging Post Click Experience


M2 roadshow europe andy smith admob

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