Fragmentation: The State of Online Video in 2012Luke Gaydon - Vice President Operations, Brightcove EMEA

SOME KEY MOMENTS IN ONLINE VIDEO

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Flash crowd DoS of online fashion show

<1 Gbps

<1 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Webcast equalscable-size audience

15.9 Gbps

15.9 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Record trafficon Election Day

21.0 Gbps<1 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Official launch of BBC iPlayer,on-demand “catch-up” service

Netflix launches

streaming service

21.0 Gbps<1 Gbps 15.9 Gbps

21.0 Gbps<1 Gbps 15.9 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

TV transfers audience to Internet

Hulu launches, users watch

TV-quality shows legally for free

444 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Live webcast steals broadcast share

Comcast, Time Warner launch TV Everywhere

21.0 Gbps

444 Gbps

<1 Gbps 15.9 Gbps

1.084 Tbps

21.0 Gbps<1 Gbps 15.9 Gbps

444 Gbps

<1 Gbps 15.9 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Launch of “revamped” AppleTV, 99¢ TV rentals & streaming movies

1.084 Tbps

1.084 Tbps

1.3 Tbps

21.0 Gbps<1 Gbps 15.9 Gbps

444 Gbps

<1 Gbps 15.9 Gbps

Evolution of online video

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Record: 2.9 million concurrent streams(live & on-demand)

1.084 Tbps

1.4 Tbps

21.0 Gbps<1 Gbps 15.9 Gbps

444 Gbps

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

Evolution of online video

<1 Gbps 15.9 Gbps

Average user

engagement of 39 minutes

Americans will watch more streaming movies in 2012 than

DVD & Blu-Ray combined

Revolution of next-gen TV

1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+

100X Growth

EVOLUTION OF ONLINE VIDEO

VIDEO IS INCREASINGLY COMPLEX

TO PUT THAT INTO CONTEXT…

Device Explosion

Platform Fragmentation

New Customer Engagement Models

Content Protection

Monetization

Measurement and Insight

MEDIA INDUSTRY CHALLENGES

FURTHER THOUGHTS

Software for TV’s

XBOX as Entertainment Platform

The iPhone and iPad have set a new bar for digital consumer experiences

The Future of TV Experiences

Dual Screen TV Apps

THANK YOU