Streamlining Video Across The Enterprise - Presentation By Brightcove
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Transcript of Streamlining Video Across The Enterprise - Presentation By Brightcove
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Brightcove Inc.
Streamlining Video Across The Enterprise
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MarTech | Amy Hyde | March 21, 2016@ahjuarez
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Brightcove Inc. 2
Hello
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• 163
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Brightcove Inc. 4
Internal and External Training
• Sales teams
• Partners
Communications
• Live events: town halls, executive messages, customer addresses
• Employee portals: HR, training
Knowledge Management
• Customer and partner support
• Internal how-to
Video Moves Across the Enterprise
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Siloed Enterprise Communication Functions
OWNEDPAID EARNED
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OWNED
PAID EARNED
SEO
WebsiteSEM
Organic SocialPaid Social
Press
Native Ads
Social ListingApps
Content MarketingDSP
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Configurable Tech Stack
Brightcove Platform
CMS
Marketing AutomationCustomer Relationship Management
EmailSocial Platform
Interactive, CTA, forms
1:1 Personalization Profiling and Targeting
Internet Of
Things
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Brightcove Inc. 8 |
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Customized video portals, live events, and microsites.
Allows you to easily create beautiful video portals with best practices for SEO, responsive design and social sharing in minutes.
• Responsive across desktop, mobile, and tablet
• Optimized for search and social
• Page level calls-to-action
Secure Internal Communication
Allows you to create secure internal communication for bothlive and on-demand assets for employees, partners andinvestors.
• Authentication
• Localization for a global workforce
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Integrates video with marketing automation to drive engagement and conversion.
• Tracking
• Segmentation
• Personalized communication
• Campaigns
• Lead scoring
Brightcove Audience
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Herbalife is a global nutrition and weight management company, with over 3 million independent distributors in over 90 countries
GOALCreate site to deliver content to both public and member-only content. Go live in 1.5 months.
SOLUTIONGallery video portal utilizing multi-lingual and SSO security features.
• 6 weeks from concept to delivery• 32 sites in 23 languages• Must sign on as independent distributor to access all video content
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Amy HydeDirector of Technology [email protected]@ahjuarez
Content Management Systems (CMS)Customer Relationship Management (CRM)Text Services (Captioning, Transcriptions, Translation)Marketing Automation Platforms (MAP)Interactive VideoContent Marketing Platforms (ie: Oracle Content Marketing)Social Platforms E-Commerce PlatformsE-LearningContent Production and EditingSingle Sign On (One Login)Ad ServersAd Networks/ExchangeRich Media AdvertisingWeb AnalyticsDistribution Platforms – FireTV, OTT, YouTube Recommendation Systems/ Personalization Content ClippingSignal AcquisitionP2P Distribution
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Questions?