Luke Gaydon, Brightcove 'Fragmentation & the State of Online Video'
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Fragmentation: The State of Online Video in 2012 Luke Gaydon - Vice President Operations, Brightcove EMEA
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Luke Gaydon, VP Operations EMEA, Brightcove We begin our Connected Content journey by looking at the evolution of online video and the recent trends in distribution and consumption. Exploring our way through the device/platform landscape, what does a multi-platform strategy look like? Luke will share his thoughts, discuss the opportunities and challenges that lie ahead and provide an insight into which devices/platforms to target and the future of video distribution.
Transcript of Luke Gaydon, Brightcove 'Fragmentation & the State of Online Video'
Fragmentation: The State of Online Video in 2012Luke Gaydon - Vice President Operations, Brightcove EMEA
SOME KEY MOMENTS IN ONLINE VIDEO
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Flash crowd DoS of online fashion show
<1 Gbps
<1 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Webcast equalscable-size audience
15.9 Gbps
15.9 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Record trafficon Election Day
21.0 Gbps<1 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Official launch of BBC iPlayer,on-demand “catch-up” service
Netflix launches
streaming service
21.0 Gbps<1 Gbps 15.9 Gbps
21.0 Gbps<1 Gbps 15.9 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
TV transfers audience to Internet
Hulu launches, users watch
TV-quality shows legally for free
444 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Live webcast steals broadcast share
Comcast, Time Warner launch TV Everywhere
21.0 Gbps
444 Gbps
<1 Gbps 15.9 Gbps
1.084 Tbps
21.0 Gbps<1 Gbps 15.9 Gbps
444 Gbps
<1 Gbps 15.9 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Launch of “revamped” AppleTV, 99¢ TV rentals & streaming movies
1.084 Tbps
1.084 Tbps
1.3 Tbps
21.0 Gbps<1 Gbps 15.9 Gbps
444 Gbps
<1 Gbps 15.9 Gbps
Evolution of online video
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Record: 2.9 million concurrent streams(live & on-demand)
1.084 Tbps
1.4 Tbps
21.0 Gbps<1 Gbps 15.9 Gbps
444 Gbps
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
Evolution of online video
<1 Gbps 15.9 Gbps
Average user
engagement of 39 minutes
Americans will watch more streaming movies in 2012 than
DVD & Blu-Ray combined
Revolution of next-gen TV
1999 2002 2004 2007 2008 2009 2010 2011 2012 2013 2015+
100X Growth
EVOLUTION OF ONLINE VIDEO
VIDEO IS INCREASINGLY COMPLEX
TO PUT THAT INTO CONTEXT…
Device Explosion
Platform Fragmentation
New Customer Engagement Models
Content Protection
Monetization
Measurement and Insight
MEDIA INDUSTRY CHALLENGES
FURTHER THOUGHTS
Software for TV’s
XBOX as Entertainment Platform
The iPhone and iPad have set a new bar for digital consumer experiences
The Future of TV Experiences
Dual Screen TV Apps
THANK YOU
