Looking at Your Organization’s Website

With Outside EyesEnsure Your Site’s Content is Working

For You, Not Against You.

- Presented by - Erin Pheil, timeforcake creative media

We want visitors to…• Sign Up• Reserve• Register• Attend• Donate• Try• Buy • Become a member

It’s simple, really.

You reach your goals…when your visitors are able to reach their

goals.

Your visitors want to…• Sign up• Reserve• Register• Attend• Donate• Try• Buy • Become a member

How To: Give ‘em What They Want

How To: Give ‘em What They Want

Guideline #1:Give your visitors content they care about.

Guideline #2: Help your visitors locate content they care about.

Guideline #3: Encourage your visitors to take action.

Pick a song, any song.

We’re Doing The Best We Can… (Right??)

We’re putting content into our sites that:

- we think is important- we think our visitors want to know

How To: Give ‘em What They Want

Guideline #1:Give your visitors content they care about.

Guideline #2: Help your visitors locate content they care about.

Guideline #3: Encourage your visitors to take action.

How To: Give ‘em What They Want

Guideline #1:Give your visitors content they care about.

Guideline #2: Help your visitors locate content they care about.

Guideline #3: Encourage your visitors to take action.

Hmm.If they don’t care about it…

why is it there??

Content Visitors Don’t Care About: #1 of 2

Fat. Trim it.

Content Visitors Don’t Care About: #2 of 2

WE WE talk.Ditch it.

Speak TO your visitors.

How To: Give ‘em What They Want

Guideline #1:Give your visitors content they care about.

Guideline #2: Help your visitors locate content they care about.

Guideline #3: Encourage your visitors to take action.

Help Visitors Locate The Info They Care About

Internal Links.

Help Visitors Locate The Info They Care About

Chunk It Up.

Oh dear.

How To: Give ‘em What They Want

Guideline #1:Give your visitors content they care about.

Guideline #2: Help your visitors locate content they care about.

Guideline #3: Encourage your visitors to take action.

Encourage Visitors to Take Action

Use the Psychology of Social Assurance

Encourage Visitors to Take Action

Eliminate Risks.

Encourage Visitors to Take Action

TELL them totake action!

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Get all the good stuff right here:

http://www.timeforcake.com/cpra

Thanks from timeforcake.

Who?: Erin Pheil (pronounced “File”)Web: http://www.timeforcake.com Twitter: @timeforcakeFacebook: http://facebook.com/timeforcake

Bonus Materials: http://timeforcake.com/cpra