What's Wrong With My Organization's Website?
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Transcript of What's Wrong With My Organization's Website?
What’s Wrong With My Organization’s Website?
Yesenia Sotelo | [email protected] | @silverbell
List of Terms
URL CMS CRM SEO Conversion rate Mobile-friendly Branding
URL
Uniform Resource Locator
CMS
Content Management System
CRM
Constituent Relationship Management
SEO
Search Engine Optimization
Bonus: Google likes .org, .edu domains
Conversion Rate
Mobile-friendly
Branding
HappyDancingTurtle.org Goal: Foster the desire to live sustainably Considering a website redesign Content includes videos, education seminars
andstep-by-step instructions
HappyDancingTurtle.org
HappyDancingTurtle.org
HappyDancingTurtle.org Recommendation #1:
Make it easier to find resources about sustainable living
HappyDancingTurtle.org Recommendation #2:
Start using SEO-friendly text, especially in links
Find out how to volunteerat Happy Dancing Turtle
Learn how to promotesustainable living solutionswith Happy Dancing Turtle
HappyDancingTurtle.org Recommendation #3:
Consider a new CMS, like WordPress or Drupal
HappyDancingTurtle.org Recommendation #4:
Start collecting & reviewing analytics, determine conversion rate
HappyDancingTurtle.org Additional Considerations:
Branding Mobile-friendly URL
wmupress.wayne.edu Goal: Increase book sales Would also like to increase the number of
pageviews the site receives, make it easier for website visitors to share WMU press content via social media
Interested in posting more rich media like audio, video
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu Recommendation #1:
Streamline the number of books featured on the home page (currently 8 in slideshow, 10 in new releases)
Bonus:Review analytics to determine whether slideshow or new releases is more effective at driving traffic
wsupress.wayne.edu Recommendation #2:
Streamline the options on the book pages
wsupress.wayne.edu
wsupress.wayne.edu
December 14: JT begins website development
wsupress.wayne.edu Recommendation #3:
Stay focused on sales when incorporating video or audio
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu
wsupress.wayne.edu Additional considerations:
CRM & content customization Conversion Rate URLs
Resources 11 Website Design Best Practices for Nonprofits
http://bit.ly/whatswrong2 Compilation of Well Designed Donation Pages
http://bit.ly/whatswrong3 7 Ways to Optimize Content for Social Sharing
http://bit.ly/whatswrong4 What Makes Someone Leave a Website?
http://bit.ly/whatswrong5 Basic HTML & CSS Video Tutorials for Non-Web
Ppldontfeartheinternet.com
Slides: http://slidesha.re/whatswrong6