Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR...
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![Page 1: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/1.jpg)
Looking at Your Organization’s Website
With Outside EyesEnsure Your Site’s Content is Working
For You, Not Against You.
- Presented by - Erin Pheil, timeforcake creative media
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We want visitors to…• Sign Up• Reserve• Register• Attend• Donate• Try• Buy • Become a member
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It’s simple, really.
You reach your goals…when your visitors are able to reach their
goals.
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Your visitors want to…• Sign up• Reserve• Register• Attend• Donate• Try• Buy • Become a member
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How To: Give ‘em What They Want
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How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
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Pick a song, any song.
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We’re Doing The Best We Can… (Right??)
We’re putting content into our sites that:
- we think is important- we think our visitors want to know
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How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
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How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
![Page 13: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/13.jpg)
![Page 14: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/14.jpg)
Hmm.If they don’t care about it…
why is it there??
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Content Visitors Don’t Care About: #1 of 2
Fat. Trim it.
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Content Visitors Don’t Care About: #2 of 2
WE WE talk.Ditch it.
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Speak TO your visitors.
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How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
![Page 24: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/24.jpg)
![Page 25: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/25.jpg)
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Help Visitors Locate The Info They Care About
Internal Links.
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Help Visitors Locate The Info They Care About
Chunk It Up.
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Oh dear.
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How To: Give ‘em What They Want
Guideline #1:Give your visitors content they care about.
Guideline #2: Help your visitors locate content they care about.
Guideline #3: Encourage your visitors to take action.
![Page 35: Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.](https://reader037.fdocuments.in/reader037/viewer/2022110303/54c8d5354a795996278b4570/html5/thumbnails/35.jpg)
Encourage Visitors to Take Action
Use the Psychology of Social Assurance
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Encourage Visitors to Take Action
Eliminate Risks.
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Encourage Visitors to Take Action
TELL them totake action!
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Buy a Rec Pass online and save 10%!
Follow us on Twitter to be notified of exclusive deals and promotions!
Register for our yoga class to increase your focus, balance, & strength!
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Get all the good stuff right here:
http://www.timeforcake.com/cpra
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Thanks from timeforcake.
Who?: Erin Pheil (pronounced “File”)Web: http://www.timeforcake.com Twitter: @timeforcakeFacebook: http://facebook.com/timeforcake
Bonus Materials: http://timeforcake.com/cpra