Look up more digital shoreditch presentation 16th may 2013

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A plug in and play photo app that helps us share our passion for the world’ Is an antidote to the way we live our lives today Look Up More operates on two levels - 1) It is an existing website (www.lookupmore.co.uk/.info) - a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us 2) It is also an advanced widget or app, that can power a ‘plug in and play’community - relevant for any brand or product; which seeks to encourage user interaction and generation of fresh content.

Transcript of Look up more digital shoreditch presentation 16th may 2013

www.lookupmore.info

www.lookupmore.co.uk

nick@lookupmore.info

@look_up_more

‘A plug in and play photo app that helps us

share our passion for the world’

Is an antidote to the way we live our lives today

We often miss the world around us

We really ought to Look Up More

What is Look Up More ?

+

Look Up More has the apparent simplicity of an‘upload, pin and share’ functionality ; which belies

thecomplexity that lurks beneath the surface.

At the point of upload there is a stream of functionalities that come in to play –

• From the mathematical complexity associated with geo-spatial positioning within Euclidean space….

• …to allocating information to a registered member who has associated information and membership values.

The Science behind Look Up More

The site is a completely bespoke and unique solution,utilising specialised APIs and frameworks – designedand built purely to house all the specific needs of the site

BUT it is also engineered so it can be tailored to the needs of individual Clients and Brands

The Science behind Look Up More

Look Up More - operates on two levels

1) It is an existing website (www.lookupmore.co.uk/.info) - a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us

2) It is also an advanced widget or app, that can power a ‘plug in and play’community - relevant for any brand or product; which seeks to encourage user interaction and generation of fresh content.

1) A look at the core Look Up More website

What is Look up More?

'Look Up More', is a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us; along with surprising facts and stories associated with them.

‘Our environments are full of beautiful buildings and views, that we pass every day but never seem to notice. 'Look Up More' is your guide to a hidden world, and a community where we can all share....the history above our heads.’

How does it work?

Users take photos of their favorite landmarks and locations, upload them and then add some personal observations or click on the Wikipedia link to copy in more detailed information.

They can search for different types of landmark and by location, share their passions for different places with others in the community and connect easily with other social channels  

Homepage

Gallery

Map

Upload

Uploaded Image

2) A plug in and play photo app that helps us share our passion for the world

This App is relevant for any brand or product, which is seeking to encourage user interaction and generation of fresh content.

Is this true about your digitalbusiness ? You are using existing Social Networks

and Communities, but not in the wayyou would like

Your activity is not truly interactive

All the data is owned by somebody else - and increasingly, they can do what they like with it

All the activity takes place away from your website - so you the

lose benefit of fresh content generation and associated traffic

You get comments or ‘likes’ but this is not true consumer interaction

Encouraging the regular creation of

fresh content on your website

Would your business benefit from the following ?

Getting ownership of YOUR customer information(that is currently held by someone else)

Generating REAL interaction with and between customers?

The Look Up More app - can assist with ALL of these

Growing visitor numbers and frequency of visits ?

Which brand categories would benefit from the Look Up More App ?

- Any brand looking to encourage fresh and engaging user generated content. Especially those who are struggling to

find something relevant to say to their customers . . .

Travel Banking

Mobile Telephony Architecture

Environment

Education Heritage Charity

Museums / Galleries

Summary How would a partnership with the Look Up More

App deliver for your brand ?

By assisting with the generation

of fresh, user generated content

By boosting the number of visitors and the frequency of their

visits

By getting back ownership of YOUR information

By generating REAL interaction with and between customers

By gaining revenues from business partners who want access to YOUR community

www.lookupmore.info

www.lookupmore.co.uk

nick@lookupmore.info

@look_up_more

‘A plug in and play photo app that helps us

share our passion for the world’