Location, Location, LocationChecking in to social media@guyweston www.guyweston.co.uk guy@guyweston.co.uk

Why is location important?

Monthly Mobile App Use (over 13s)

“This one input—our coordinates—has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go—they all change once we merge location and the web.”

Matthew Honan, Wired Magazine, January 2009

SOME GENERAL POINTS

When asked what sources “influence your decision to use or not use a particular

company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of

influence. Harris Interactive, June 2010

The power of social media<iframe width="560" height="315" src="http://www.youtube.com/embed/Nl9fvn8c_Eo" frameborder="0" allowfullscreen></iframe>

Social media: out and about

The web is everywhereAnd so are your critics

But you should at least know about them!

Digital PropertiesNot just your website

social network, city guide, game

Foursquare in the UK• Approx. 2 million UK users• Current user base of early adopters… – The people who were using Twitter 3 years ago

There’s only one way to understand it… use it!

But here are the basics…

Collect Badges“Digital achievements that a person gets for performing real-world actions that they’re proud of.”

• General (frequency, location type, etc)• City specific• Event specific• Branded

Partner Badges: an opportunity for brands, venues and events

Become the mayor

Reward your mayor

Specials

Creating a special

Tips• Customers can

add tips to locations

• Tips are promoted to friends nearby and on check in

• Tips can be incentivised

• “Location based reviews”

For Brands• Brands can leave relevant tips at locations

– Places to visit– Where to buy– Promote an event

• The trick is to be creative– Partner with a merchant… charity donations for check

ins?– Pages for sports teams… and check ins at matches?– Some ideas

Learn about your customers

Claim your business… and let people know you’re involved

Case Studies• McDonalds increase footfall by 33%• How to draw a crowd into your restaurant• 21 Unique Location Case Studies

Keeping things in perspective & assessing the value• Foursquare Marketing Hits and Misses

If you do nothing else…Claim your locations on location sites• Google Places• Foursquare• Facebook• Yelp• Trip Advisor• Qype

Things to do on Foursquare• Think about how you want to interact with your customers

– And how they want to interact with you • Determine your goals

– Sharing, footfall, brand awareness...• Find interesting ways to achieve them

– Specials, tips, events (‘swarms’)…

• Promote your location activity• Locations, website, Twitter, Facebook, leaflets, Foursquare…• Staff

THANK YOU

www: guyweston.co.uk/cim

tel: 07540 724 758email: guy@guyweston.co.uk

twitter: @guyweston