2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Members

The world’s largest professional network

1Source: comScore data as of Feb 2013 1

144

87

5331

16741

32% Growth in monthly users y/y

Growth in page views y/y57%

238M+

Global 238M+

N America 84M+

EMEA 74M+

APAC 36M+

LATAM 28M+

200

2

225 million minds.One aspirational mindset.

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend TimePersonal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest TimeProfessional Networks

Career info

Updates on brandsCurrent affairs

1

2

3

3

Contentis our core

6XMore engagement with content vs. jobs

BRANDS

2.7MM Company PagesCompany UpdatesSlideShareGroups

THOUGHTLEADERS

200+ Influencers

NEWS1.3MM PublishersLinkedIn Today

PEERS1.5MM GroupsConnections

One of the most affluent audiences on the web

4

Twitter

Facebook

LinkedIn

104

112

214

Buying Power Index

Source: comScore 12/2012 US Plan Metrix, adults 18+ comScore, 9/2012

41%HHI of $100k+

32%Higher than Facebook