LinkedIn's Marketing Solutions
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2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Members The world’s largest professional network 1 Source: comScore data as of Feb 2013 1 144 87 53 31 16 7 4 1 32% Growth in monthly users y/y Growth in page views y/y 57% 238M+ Global 238M+ N America 84M+ EMEA 74M+ APAC 36M+ LATAM 28M+ 200
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Transcript of LinkedIn's Marketing Solutions
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Members
The world’s largest professional network
1Source: comScore data as of Feb 2013 1
144
87
5331
16741
32% Growth in monthly users y/y
Growth in page views y/y57%
238M+
Global 238M+
N America 84M+
EMEA 74M+
APAC 36M+
LATAM 28M+
200
2
225 million minds.One aspirational mindset.
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend TimePersonal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest TimeProfessional Networks
Career info
Updates on brandsCurrent affairs
1
2
3
3
Contentis our core
6XMore engagement with content vs. jobs
BRANDS
2.7MM Company PagesCompany UpdatesSlideShareGroups
THOUGHTLEADERS
200+ Influencers
NEWS1.3MM PublishersLinkedIn Today
PEERS1.5MM GroupsConnections
One of the most affluent audiences on the web
4
104
112
214
Buying Power Index
Source: comScore 12/2012 US Plan Metrix, adults 18+ comScore, 9/2012
41%HHI of $100k+
32%Higher than Facebook
