LinkedIn's Latest Updates for Your Business

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#LinkedInSuccess LinkedIn’s Latest Updates to Help Your Business Live Webinar: 10/8/13 2pm EST/11am PST Speakers: Lana Khavinson, Senior Product Marketing Manager, LinkedIn Rebecca Corliss, Customer Marketing Manager, HubSpot Ask your questions now at #linkedinsuccess

description

LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1

Transcript of LinkedIn's Latest Updates for Your Business

Page 1: LinkedIn's Latest Updates for Your Business

#LinkedInSuccess

LinkedIn’s Latest Updates to Help Your Business!

Live Webinar:!10/8/13 2pm EST/11am PST!!Speakers:!Lana Khavinson, Senior Product Marketing Manager, LinkedIn!Rebecca Corliss, Customer Marketing Manager, HubSpot!!!Ask your questions now at #linkedinsuccess

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#LinkedInSuccess

HOUSE KEEPING NOTES!!!ü  Webinar is being recorded and will be sent out

afterwards!

ü  Interact with us on Twitter: ! ! ! ! #LinkedInSuccess!

ü  Ask questions in the questions panel here!

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#LinkedInSuccess

MEET YOUR EXPERTS:!

Lana Khavinson!Senior Product Marketing Manager,

LinkedIn!@LinkedInSMB!

Rebecca Corliss!Customer Marketing Manager,

HubSpot!@repcor!

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#LinkedInSuccess

AGENDA!!1.  It’s all About Content!

2.  Company Pages!3.  Analytics!

4.  Sponsored Updates!

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IT’S ALL ABOUT CONTENT!

Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess

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#LinkedInSuccess

#CMworld @LinkedInMktg

60%

through decision making process

Discover

Explore

Select

Advocate

BUYER PROCESS

#LinkedInSuccess

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#LinkedInSuccess

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#LinkedInSuccess

LinkedIn has moved from a place to go for a job to “the” definitive professional publishing platform

6X More engagement with content vs jobs

+3MM Company Pages

200+ Influencers

1.3MM Publishers (Channels)

1.5MM Groups

SPONSORED UPDATES SPONSORED UPDATES

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Professional

#LinkedInSuccess

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Professional

Personal

#LinkedInSuccess

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Professional

Personal

invest time

spend time #LinkedInSuccess

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#LinkedInSuccess

1. Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos

What do you post?

N

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#LinkedInSuccess

1. Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos

What do you post?

1. Company page 2. Personal page 3. SlideShare Presentations 4. Group discussions

Where do you post it?

N :

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Marketers Audience

Content

#LinkedInSuccess

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Marketers Audience Content Relationship

#LinkedInSuccess

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#LinkedInSuccess

TODAY’S FOCUS:

Company Pages Sponsored Updates

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COMPANY PAGE RECAP!

Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess

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#LinkedInSuccess

LINKEDIN COMPANY PAGE

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POSTING BEST PRACTICES

P Images

p Resources

l Short Copy

O Comment

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#LinkedInSuccess

POSTING BEST PRACTICES

P Images

p Resources

l Short Copy

O Comment

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#LinkedInSuccess

POSTING BEST PRACTICES

P Images

p Resources

l Short Copy

O Comment

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#LinkedInSuccess

POSTING BEST PRACTICES

P Images

p Resources

l Short Copy

O Comment

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ANALYTICS!

Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess

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#LinkedInSuccess ?

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#LinkedInSuccess

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FIND YOUR COMPANY PAGE

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GET INTO ANALYTICS

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MARKETING BEST PRACTICE:

KNOW SPECIFIC RESULTS

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#LinkedInSuccess

MARKETING BEST PRACTICE:

VIEW REACH AND ENGAGEMENT

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#LinkedInSuccess

MARKETING BEST PRACTICE:

KNOW WHO INTERACTS WITH YOUR CONTENT

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#LinkedInSuccess

WHY SHOULD YOU CARE?

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SPONSORED UPDATES!

Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess

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#LinkedInSuccess

Have you used any of the following before on LinkedIn? A)  Sponsored Updates B)  LinkedIn ads C)  Neither

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#LinkedInSuccess

WHAT ARE SPONSORED UPDATES?

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#LinkedInSuccess

WHY USE SPONSORED UPDATES?

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#LinkedInSuccess

WHY USE SPONSORED UPDATES?

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#LinkedInSuccess

TO CATCH EVERYONE UP…

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#LinkedInSuccess

TO CATCH EVERYONE UP…

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#LinkedInSuccess

TO CATCH EVERYONE UP…

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#LinkedInSuccess

SPONSORED UPDATES FOR BUSINESSES

Linkedin.com/ads Select your post

and targeting options

Choose between Ads and

Sponsored Updates

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#LinkedInSuccess

IF YOU’RE ALREADY AN ADVERTISER…

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#LinkedInSuccess

DESKTOP MOBILE

MARKETING BEST PRACTICE:

OPTIMIZE FOR ALL DEVICES

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#LinkedInSuccess

MARKETING BEST PRACTICE: DON’T WASTE MONEY

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#LinkedInSuccess

MARKETING BEST PRACTICE: KNOW WHO IS INTERACTING WITH YOUR ADS

WITH YOUR ADS

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#LinkedInSuccess

HubSpot BETA TESTING Posted organically on 9/12 463 clicks in first 48 hours, and 1.8% engagement rate

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HUBSPOT’S RESULTS

•  Sponsored post after 48 hours •  Saw 1,167 additional clicks in following week and .61%

bump in engagement rate

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#LinkedInSuccess

POSTING BEST PRACTICES

www. URL Landing Page

2 Goals

N Best Content

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#LinkedInSuccess

POSTING BEST PRACTICES

www. URL

l Landing Page

2 Goals

N Best Content

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#LinkedInSuccess

POSTING BEST PRACTICES

www. URL

l Landing Page

2 Goals

N Best Content

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#LinkedInSuccess

POSTING BEST PRACTICES

www. URL

l Landing Page

2 Goals

N Best Content

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#LinkedInSuccess

FINAL TAKE AWAYS!

1. LinkedIn is a place for professionals to find CONTENT that helps them do their job better.

2. New company page ANALYTICS are a great place for

marketers to determine what is working and what isn’t, helping you optimize your time.

3. Use Sponsored Updates as a way to AMPLIFY the

reach of your best content on LinkedIn.

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#LinkedInSuccess

THANK !YOU!!

Tweet your questions to us! @LinkedInSMB, @repcor @HubSpot #linkedinsuccess

Check your email soon for more resources from LinkedIn and

HubSpot!

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#LinkedInSuccess

Stay in Touch!

Lana Khavinson!Senior Product

Marketing Manager!@LinkedInSMB!

Rebecca Corliss!Customer Marketing

Manager!@repcor!