Post on 11-May-2015
September 2012
Company Pages When a member chooses to ‘follow’ your company
they then become a ‘follower.’ Members follow companies so they can stay informed of company updates, product launches, general information, etc.
Once someone becomes a follower you can send targeted status updates on your company that will appear in each member’s newsfeed
Because of the rich, detailed data of a member’s profile information, we can delve in deeper and report on the specific details of your follower base.
– This can also help you segment your messaging directly to the job functions of the follower base
Sanofi Company Page:
Most of Sanofi’s current followers are NOT Sanofi employees
Company Follower Report - Power and Accuracy of Member Profile Data
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Viewed Your Ads?
Content Modules Customized multi-tab, in-banner opportunity
offering advertisers a turnkey solution to distribute their content on LinkedIn.
Share news, videos, tweets, blogs, case studies, whitepapers, etc.
Distribute this content to build brand loyalty and establish thought leadership
Keeps the member engaged with your brand
Easy execution via RSS feeds
LinkedIn reports on impressions, clicks, tab clicks, hovers, scrolls & Twitter follows (if applicable)
Higher interaction rates than standard banners:
Typical banner CTR on LinkedIn = 0.05%-0.07%
Content module on LinkedIn: 10-30% interaction rate
inMail Partner Messages Determine the specific target
audience you want to engage with on LinkedIn.
Send a customize dedicated email directly to those member’s LinkedIn inboxes.
Notification stays on member’s homepage for 5-10 refreshes or until an action is taken
Messages only sent to active LinkedIn members
Members receive one message per 60 days – offers advertisers 100% SOV with target audience
Members can opt-out of receiving promotional messages if they choose
Ability to distribute multiple forms of creative (email copy, banner, call to action button.
Rich media is accepted.
¹Direct Marketing Association (DMA)
Typical sponsored inMail open rates range from 20-25% as compared with
email prospect list open rates which average 11.4%.
Campaign results = 23% open rate ; 12.31% CTR Most clicks on the “Free patient education
materials” call to action button followed by 2nd hyperlink “Easy to understand patient
education brochures.”
LinkedIn’s Healthcare Audience
US Healthcare Professionals on LinkedIn
LinkedIn MembersJob Function
Medical 5,700,000+
Industry
Hospital/Healthcare 2,500,000+
Biotech 260,000+
Pharmaceuticals 565,000+
Health, Wellness & Fitness 1,065,000+
Medical Devices 420,000+
Mental Healthcare 330,000+
*as of 9/12
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Physicians on LinkedIn - US LinkedIn captures over 300,000 Physicians in the US Over 38% of them log in at least once a month
Connect & Communicate
Research People & Companies
Professional Insights
73% Network with other professionals
68% Learn about what other colleagues are doing
54% Stay up to date on professional discussions
June 2012
Source: Internal Data
Doctors are 33% more likely than the average user to use LinkedIn on a mobile device
Company Pages – Product & Services Tab
Company page Product & Services tab allows marketers to create up to 30 views. Direct link to P&S Tab video & link to supporting materials here - http://learn.linkedin.com/company-pages/overview/
Only the top 5 Products on the P&S Tab can be prioritized or ranked. After top 5 featured products are listed, a comprehensive list of All of their products is shown below the fold.
Physician counts for Auvi-Q Proposal
Pediatricians: 5,700 Allergists: 1,000 PCPs: 86,000
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LinkedIn Mobile: Working wherever our members work
y/y increase in mobile page views
400%
12
General LinkedIn Info
175M members and counting
2004 2005 2006 2007 2008 2009 2010 2011 2012
2 48
17
32
55
90
145
LinkedIn Members (Millions)
2 new members
per second
175,000,000+
registered members
The globally connected professional network
5M+
Canada
~70M+
USA
9M+
Brazil
3M+
Australia
34M+
Europe
2M+
DACH
2M+
Italy2M+
France
3M+
Spain
3M+
NL9M+
UK
16M+
India
Registered members as of Q2-Q3 2012