Coaching | training | marketing | writing

LinkedIn Overview V1

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Coaching, training, marketing

What is LinkedIn

Worlds largest professional online networking organisation

New way to connect, share, do business Way to build trusted connections

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Coaching, training, marketing

Why use LinkedIn

Business / professional profile Demonstrate expertise Make strategic alliances Career moves /progression Increasing your Google presence Another sales channel

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Coaching, training, marketing

Why should your company use LinkedIn?

Make targeted connections Generate revenue Drive business forward Share best practise Influence others

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Benefits to you

Raise your profile Proactive part of your strategy Help you to find a job Network with likeminded people Make friends

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Sales Strategy

Company profile pages People profile pages Company search & follow People search & connect Expertise – Answers Influence - groups Introductions

Potential partners, suppliers, customers

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Coaching, training, marketing

Join LinkedIn

https://www.linkedin.com/reg/join Create a professional profile

This is your personal brand Create a professional company profile

This is your company brand

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Coaching, training, marketing

Building profiles

CompanyOverview•Who you are•What you do•Employees•Followers

Products and services•Recommendations

People•Your profile•Summary•Link to your company profile

•Job role and company description

•Websites•Recommendations

Other•Education•Company blog•Company capability brochure / presentation

•Other jobs

Connections•Strategy•Strategic targets

•Suppliers•Other relevant people

Expert•Company Group

•Join other relevant groups

•Answers•News

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Getting started - you

Build a professional profile Summary

Written to attract the kind of people you want to do business with

What’s in it for them Professional picture essential Past positions essential Recommendations are crucial

Have a connecting / following strategy Join relevant groups Become an known as an expert

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Getting started – your company

Set up company pages Overview and products Banners for targeting different markets

Have a company wide strategy Current position descriptions Connection to colleagues Match people to groups

Have a following strategy for target prospects

Strategy for groups / experts

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Coaching, training, marketing

Getting started – you and your company

Add in link to Company Blog Add in Company presentations

(Slideshare) Use all the resources – advanced search,

Q & A, Groups, Ask stimulating questions within groups

& answers section Ask for help from existing members

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Coaching, training, marketing

Your profile

Is all about you You are representing your company

These bits conform to company branding guidelines Get connected

As part of your company’s strategy For you personally

Become an expert For your company For you

Improve your Google ranking

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Your profile

Choose one person as the master template to follow

Summary This is all about

you and is personal

Your goal

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Coaching, training, marketing

Profile summary

This is about you

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Coaching, training, marketing

Profile picture

Professional

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Profile - Websites

Add in company websites

Select other and type in Description Link

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Coaching, training, marketing

Profile – experience – your company

Your job title and short description of role Link to your company profile Company’s standard description

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Profile –other

Experience Add in other roles and experience as

necessary Education

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Profile - privacy

Personalise your settings

Remember you are here to be found

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Get found

Make your profile public

Create a custom URL Settings – Edit

your public profile Add this link to

your Outlook signature

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Profile - Other

Blog More – Wordpress

www.jacquimalpass.com

Company brochure Use – SlideShare Upload – your

company presentation or brochure

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Recommendations

Give to people who you trust and who have done a great job

Ask customers, suppliers, co-workers

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Groups

Join relevant groups where your customers and prospects are having conversations

Influence Ask questions Offer advice Do not advertise

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Coaching, training, marketing

Making connections

Add connections Increase your visibility Improve your connect-ability

Used advanced search to improve the level of contacts

Follow companies you are interested in

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Your network

1st level connections, you can contact directly

2nd level connections, through a direct connection

3rd level connections, through a connection to a direct connection

Alternatively connect through a group

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Making contact

Find the person you want to link with

What degree of separation is there?

How are you connected? Via a LI colleague You are in the same

group

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Making contact

What are their contact settings?

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Coaching, training, marketing

Making contact

Read their profile What is important to them What have they done? Where have they been? Where have they worked?

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Ways to connect

In-mail Need a business

account Get introduced Add to your

network

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Coaching, training, marketing

Ways to connect

Import contacts / Enter email addresses Add colleagues or classmates already on

LinkedIn Let LinkedIn suggest them

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Think about your message

Hi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards…..

Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….

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Think about your message

Hi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards

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Connections

Tag your contacts

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Remove connections

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Coaching, training, marketing

Finding your targets in groups

Find groups that are relevant to you Create a specialist interest group and

invite members

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Coaching, training, marketing

Join in the conversation

Start or join a discussion Add value, offer advice

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Coaching, training, marketing

Becoming an expert

Answers Ask and answer questions in your field

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Coaching, training, marketing

Check what’s happening in your network

LinkedIn home tells you what everyone is up to

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Check who’s checking up on you

Look at who is looking at you

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Find and track your markets

Network statistics

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Coaching, training, marketing

And there’s more……….

Events Polls Company Buzz Twitter News Reading list Jobs Keep checking there is always something

new

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Coaching, training, marketing

Contact

www.jacquimalpass.com