LinkedIn Marketing - July 2013

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LinkedIn Marketing

Housekeeping

1. Introductions

2. LinkedIn Context

3. LinkedIn Objectives

4. LinkedIn Positioning

5. Building a Valuable Network

6. Ongoing Communication

7. Measurement

8. Questions

What’s going to happen?

whowherewherewhat

What is so exciting about

LinkedIn marketing?

• !nding people

• identifying what they want

• being where they are looking

• letting the world know

• building relationships

• developing a loyal following

• getting them to sell for you

What is effective marketing?

“the de facto tool for professional networking"

What is LinkedIn?

Who uses LinkedIn?

over 220 million subscribers globally

the worlds largest business to business social network

80% of companies now use LinkedIn as a recruitment tool

average user is male, aged 39 and earns £60k a yearCredits: Amodiovalerio Verde

membership growing by two new members per minute

Who uses LinkedIn?

Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3%

LinkedIn’s membership grew by more than 50% globally between Jan 2012 and Jan 2013

The industries with the highest representation worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%)

39% of subscribers are a Manager, Director, Owner, Chief Executive or Vice President

Credits: Amodiovalerio Verde

LinkedIn recently reached four million members in the UK

220 Million + Members Worldwide

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Who uses Linkedin?

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Who uses LinkedIn?

Credits: Amodiovalerio Verde

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Who uses LinkedIn?

Credits: Amodiovalerio Verde

Credits: Amodiovalerio Verde

LinkedIn users by seniority?

LinkedIn’s 3 Degrees of Separation

What is so great about LinkedIn

marketing?

What could you be achieving through

LinkedIn marketing?

LinkedIn Marketing Objectives

• Cost Reduction

• Recruitment

• Market Research

• Customer Analysis

• Competitor Analysis

• Identifying Trends

• Product Development

• Reputation Management

• Brand Awareness

• Internet Traffic

• Expert Positioning

• Search Engine Optimisation

• Referrals

• Direct Communication

• Audience Building

• Employee Engagement

• Humanising Brand

• Offer Promotions

• Lead Generation

• Sales

• Customer Relationship Management

• Customer Support

• Customer Satisfaction

• Cross Selling

• Repeat Sales

• Measuring Effectiveness

LinkedIn positioning

LinkedIn Profile

x3

x3

What is it that you deliver that is of

irresistible value to your customers?

LinkedIn Positioning

LinkedIn Endorsements

LinkedIn Recommendations

LinkedIn Groups

LinkedIn Applications

LinkedIn Positioning

LinkedInnetwork

Growing Your LinkedIn Network

Growing Your LinkedIn Network

Targeting

targeting

Getting Proactive

ongoingcommunication

what to say?

• company news; awards, business wins, new starters etc• stories about people in your business• industry expertise• commentary on your industry / marketplace• video of your people, products & environment• industry news like exhibitions, trade shows etc• product & service reviews• industry interviews• ways of working, processes etc.• case studies and testimonials from your customers

What to say?

performance management

Performance Management

Performance Management

Performance Management

how did we do?

happy sheets