LinkedIn Lead Generation

How B2B Companies can utilize LinkedIn to uncover new sales opportunities.

December 18, 2013

@BopDesignSD

• 5 years Old• 9 employees• Primarily B2B Services Firms• Small to Medium Size Companies• Focus on Business Development

Bop Design: Agency Background

Sales & Marketing Funnel

Content Marketing Requires a Plan

@BopDesignSD

Creation of a Content Offer

@BopDesignSD

• Pay for Content Exposure• No Pure Advertising• Need to Pay for It!• Highest Visitor-to-Lead Ratio (2.74%)

Content Marketing: LinkedIn Sponsored Updates

@BopDesignSD

LinkedIn: Highly Targeted Campaigns

@BopDesignSD

LinkedIn: Highly Measurable

@BopDesignSD

LinkedIn: Quality Website Visitors

@BopDesignSD

Summary

Rule #1: Content Marketing Requires a Plan

Rule #2: Package Good Content to Make Great Content

Rule #3: Advertise Content on LinkedIn

Rule #4: Track Results on Google Analytics

@BopDesignSD

Top Content Marketers… are B2B!

Source: Kapost, http://kapost.com/kapost-50-content-marketing/ @BopDesignSD

Thank You!

For more information, download our guide on

Social Media Advertising.

http://www.bopdesign.com/master-paid-advertising-in-social-media/

Contact:

Jeremy Durant

jeremy@bopdesign.comwww.bopdesign.com619.330.0730 x 801

@BopDesignSD