LinkedIn Lead Generation
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Transcript of LinkedIn Lead Generation
LinkedIn Lead Generation
How B2B Companies can utilize LinkedIn to uncover new sales opportunities.
December 18, 2013
@BopDesignSD
• 5 years Old• 9 employees• Primarily B2B Services Firms• Small to Medium Size Companies• Focus on Business Development
Bop Design: Agency Background
Sales & Marketing Funnel
Content Marketing Requires a Plan
@BopDesignSD
Creation of a Content Offer
@BopDesignSD
• Pay for Content Exposure• No Pure Advertising• Need to Pay for It!• Highest Visitor-to-Lead Ratio (2.74%)
Content Marketing: LinkedIn Sponsored Updates
@BopDesignSD
LinkedIn: Highly Targeted Campaigns
@BopDesignSD
LinkedIn: Highly Measurable
@BopDesignSD
LinkedIn: Quality Website Visitors
@BopDesignSD
Summary
Rule #1: Content Marketing Requires a Plan
Rule #2: Package Good Content to Make Great Content
Rule #3: Advertise Content on LinkedIn
Rule #4: Track Results on Google Analytics
@BopDesignSD
Top Content Marketers… are B2B!
Source: Kapost, http://kapost.com/kapost-50-content-marketing/ @BopDesignSD
Thank You!
For more information, download our guide on
Social Media Advertising.
http://www.bopdesign.com/master-paid-advertising-in-social-media/
Contact:
Jeremy Durant
[email protected] x 801
@BopDesignSD