LinkedIn for Coaches—

Increasing Visibility and

Revenue

By Judy Zimmer

Your Social Media Presence

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Learning Objectives:

Learn to effectively build your profile with

these critical steps for being found by

clients.

Leverage references to direct and guide

the type of clients you are most interested

in serving.

Learn how to incorporate video into your

LinkedIn page.

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Food for Thought What do you want to get out of this

session?

What do you want to accomplish through social media?

What is your social media presence—related to coaching?

What is your coaching brand on social media?

(Discuss with person next to you.)

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LinkedIn Statistics 10 years

300+ million users

84% use free account

91% of content marketers prefer

LinkedIn over Twitter or Facebook

You can use LinkedIn 15 minutes a

day

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Why Use LinkedIn?

Setting a strategy for you and your brand.

Reconnect with past and present colleagues,

classmates and other professionals.

Network to help generate coaching leads, prepare

for meetings and help others generate business.

Help solve problems in your business and for others

by using the search function.

Great tool for part-time coaches.

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Your Coaching Brand

Clients will find you with your keywords

I show whom? (Who is your client?)

Struggling with what?

How to…

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Making Profile Changes Turn off notifications

Write everything in Microsoft

Word and cut and paste over

to LinkedIn.

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Free or Premium Account?

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LinkedIn Basics

Complete profile

Upload a professional photo

Summary and Specialties

Highlight your brand

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Connections Free account = 3rd degree connection

How many 1st degree connections do

you have?

What reach do you have?

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Optimize your Headline

Maximize the 120 Characters

Keyword rich

Accomplished Executive Coach | Project

Management Expert | Thought Leader

Coaching Professional • Health Coach

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Where is the pipe key?

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Customize your URL

Turn: www.linkedin.com/in/123jrnedifzsjfisjhf

To: www.linkedin.com/in/SueSmith

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Industry Keywords

What are the buzzwords in the coaching industry?

Who are the most admired professionals in coaching?

Who is your competition? This is how clients will find you.

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What you do? vs. How you do it?

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Keywords for your brand

Please list the 5 unique

qualities/characteristics

about your coaching

brand?

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Imbed Media

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Video Add video to your profile

Keep it short (under 3 minutes)

Taylor the video to showcase your brand

YouTube is the #3 most used social media

tool after Google and Facebook

Keep your video professional and

targeted

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Skills and Expertise

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Skills and Expertise

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Network Updates

Use the update box

Great branding tool

People can “like” and “comment” on

your updates – which helps to build

relationships within LinkedIn

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Leveraging Groups

What do your

groups say about

your brand?

50 groups

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Sending Invitations

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Recommendations

How does it reinforce your brand?

Tips on how to ask for a

recommendation

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Connections & Your Brand

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Great Additions

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15 Minutes a day Respond to any messages in your Inbox

Invite people you met yesterday to join your

network

Review emails of group discussions you are

following

Review the status updates from your network

Post a status update of your own

Review “Recently Connected” – find new

connections

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Follow up—Coaching Inquiries

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Content! Content! Content! Stay Top of Mind with your Contacts

Share news articles about coaching

Blog Posts

Share interesting industry information

Send birthday and anniversary greetings

Use LinkedIn Today for news updates:

save, share, comment

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Questions?

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More information… Judy M Zimmer

Founder, Coachology.us

Certified Effectiveness Coach

Certified Master Coach Practitioner

612-396-7574

Coach1judy@gmail.com

www.coachology.us

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