LinkedIn for Coaches Increasing Visibility and...
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LinkedIn for Coaches— Increasing Visibility and Revenue By Judy Zimmer
Transcript of LinkedIn for Coaches Increasing Visibility and...
LinkedIn for Coaches—
Increasing Visibility and
Revenue
By Judy Zimmer
Your Social Media Presence
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Learning Objectives:
Learn to effectively build your profile with
these critical steps for being found by
clients.
Leverage references to direct and guide
the type of clients you are most interested
in serving.
Learn how to incorporate video into your
LinkedIn page.
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Food for Thought What do you want to get out of this
session?
What do you want to accomplish through social media?
What is your social media presence—related to coaching?
What is your coaching brand on social media?
(Discuss with person next to you.)
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LinkedIn Statistics 10 years
300+ million users
84% use free account
91% of content marketers prefer
LinkedIn over Twitter or Facebook
You can use LinkedIn 15 minutes a
day
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Why Use LinkedIn?
Setting a strategy for you and your brand.
Reconnect with past and present colleagues,
classmates and other professionals.
Network to help generate coaching leads, prepare
for meetings and help others generate business.
Help solve problems in your business and for others
by using the search function.
Great tool for part-time coaches.
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Your Coaching Brand
Clients will find you with your keywords
I show whom? (Who is your client?)
Struggling with what?
How to…
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Making Profile Changes Turn off notifications
Write everything in Microsoft
Word and cut and paste over
to LinkedIn.
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Free or Premium Account?
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LinkedIn Basics
Complete profile
Upload a professional photo
Summary and Specialties
Highlight your brand
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Connections Free account = 3rd degree connection
How many 1st degree connections do
you have?
What reach do you have?
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Optimize your Headline
Maximize the 120 Characters
Keyword rich
Accomplished Executive Coach | Project
Management Expert | Thought Leader
Coaching Professional • Health Coach
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Where is the pipe key?
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Customize your URL
Turn: www.linkedin.com/in/123jrnedifzsjfisjhf
To: www.linkedin.com/in/SueSmith
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Industry Keywords
What are the buzzwords in the coaching industry?
Who are the most admired professionals in coaching?
Who is your competition? This is how clients will find you.
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What you do? vs. How you do it?
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Keywords for your brand
Please list the 5 unique
qualities/characteristics
about your coaching
brand?
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Imbed Media
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Video Add video to your profile
Keep it short (under 3 minutes)
Taylor the video to showcase your brand
YouTube is the #3 most used social media
tool after Google and Facebook
Keep your video professional and
targeted
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Skills and Expertise
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Skills and Expertise
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Network Updates
Use the update box
Great branding tool
People can “like” and “comment” on
your updates – which helps to build
relationships within LinkedIn
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Leveraging Groups
What do your
groups say about
your brand?
50 groups
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Sending Invitations
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Recommendations
How does it reinforce your brand?
Tips on how to ask for a
recommendation
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Connections & Your Brand
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Great Additions
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15 Minutes a day Respond to any messages in your Inbox
Invite people you met yesterday to join your
network
Review emails of group discussions you are
following
Review the status updates from your network
Post a status update of your own
Review “Recently Connected” – find new
connections
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Follow up—Coaching Inquiries
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Content! Content! Content! Stay Top of Mind with your Contacts
Share news articles about coaching
Blog Posts
Share interesting industry information
Send birthday and anniversary greetings
Use LinkedIn Today for news updates:
save, share, comment
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Questions?
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More information… Judy M Zimmer
Founder, Coachology.us
Certified Effectiveness Coach
Certified Master Coach Practitioner
612-396-7574
www.coachology.us
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