Post on 18-Oct-2014
description
LINKEDIN & YOUMAXIMIZE LINKEDIN FOR PROFESSIONAL NETWORKING AND
JOB SEARCHING
Bridget Barzman, Career Consultant
2010
SOCIAL MEDIA
REVOLUTION VIDEO
HTTP://VIMEO.COM/66174877
HTTP://WWW.YOUTUBE.COM/WATCH?V=DN7BSXLXS4K
AGENDA
Why LinkedIn? Personal branding Build & promote a powerful profile Grow & contact your Network Recommendations Find jobs
WHY LINKEDIN?
To build a network of professional contacts
To be more productive
To be more efficient
To find opportunities in the hidden job market
http://press.linkedin.com/about
AND…
To promote your “personal brand”
DEFINE “PERSONAL BRAND”
“The creation of an asset that pertains to a particular person or individual…leading to an indelible impression that is uniquely distinguishable.”
-Wikipedia, 2010
PERSONAL BRANDING
Your commercial:
Value proposition: What do you stand for?
Differentiation: What makes you stand out?
Marketability: What makes you compelling?
BUILD A POWERFUL PROFILE “Elevator pitch” summary
Accomplishments
Creativity
Relevant search terms for recruiters and contacts
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POWERFUL PROFILE
PROMOTE YOUR PROFILE “Vanity” URL – Resumes & business cards
“Button” - Social networking sites, blogs, online resumes
Email signatures
GROW YOUR NETWORK Advanced search
LIONs
Groups
ADVANCED SEARCH
LIONS: LINKEDIN OPEN NETWORKERS
GROUPS Join up to 50 groups
Contribute to discussions
Meet other group members
STATUS UPDATES TO YOUR NETWORK What are you doing
now?
Stay visible!
Updates
RECOMMENDATIONS Add credibility
Try for one recommendation from each past “job”
10% Contacts = # Recommendations
SEARCH FOR JOBS
JobsTab
GroupJob Boards
handout
QUESTIONS?