Linked In Presentation 020510

AbsolutelyNew, Inc. | 650 Townsend Street, Suite 475 | San Francisco, CA 94103 | Tel: 415.865.6200www.absolutelynew.com

We provide global retailers with innovative products that they

would not otherwise find.

1

Mission


Product Lifecycles

Shortening4

Consumers Want New &

Improved

Retailers Need New Products

to Preserve Margins

Product Past Now

Fridge 15 9

TV 15 4

Camera 8 3

Computer 10 4

2

Retail Problem

NEW!


Millions of Inventors

Billions of

Consumer

s

Next-Gen CP Company

Scalable Innovation Platform

Great ideas, butlimited resources Want “New & Improved”

Retailers

3

AbsolutelyNew Solution


Advantage Traditional CPG AbsolutelyNew

Cheaper100’s of people on payroll developing

products. Stranded IP.

1000’s of people off payroll developing

products. Option IP.

Faster Lengthy, expensive development cycles.

Leverages inventors’ running start.

Less Risk Big $ spent on consumer marketing.

Get buyers to co-develop and “buy in”

before making.

More Accurate

Develop products based on perceived

need.

Develops consumer-inspired products.

4

Advantages


“Innovation is a pre-requisite for sustained growth. No other path to profitable growth can be sustained over time.”

- A.G. Lafley, Chairman of P&G

“The only source of profit, the only reason to invest in companies, is their ability to innovate and differentiate.”

- Jeff Immelt, CEO of GE

5

Importance of Innovation


• Richard Donat, CEO. Apple, USL Capital, DLJ.

• Joe O’Neill, CFO. Jamba Juice, Color Spot, ABT Building.

• Bill Feroe, EVP–Retail. Sharper Image, Target, Mervyns.

• Tom Krysiak, SVP–Operations. Sharper Image, Colgate

• Greg Waples, VP-Retail Sales. Jarden, P&G, Mead.

• Henry Lo, VP-Corporate Dev. 3 IPO’s, CPA, PWC.

• Bill Freund, VP–Marketing. AOL, Microsoft, Lotus.

6

Team

http://images.google.com/imgres?imgurl=http://www.thecityreview.com/815_10000046.gif&imgrefurl=http://www.thecityreview.com/home.html&usg=__d41paACqixVmU5wewaFSaqV6avM=&h=134&w=134&sz=2&hl=en&start=3&um=1&tbnid=aHj-Sx25wX9L9M:&tbnh=92&tbnw=92&prev=/images?q=the+sharper+image+logo&um=1&hl=en&rlz=1T4ADBR_enUS257US258&sa=N


“AbsolutelyNew is truly a next generation consumer products company. In addition to having a fresh approach, they’ve identified a big opportunity, assembled an outstanding team, and shown tremendous potential. I am proud to be associated with such a dynamic and industry-leading company.”

Myra Hart

Staples Co-Founder

Office Depot and Kraft Board Member

Professor of Harvard Business School (ret.)

7

Endorsement


• Strategic Asset• Exclusive Info• 40,000 Patents• From Conversations• 5 Years to Develop

8

Invention Database


• Entire Endcap• Perpetual• Petco Stores

9

Sample Endcap


“Innovation is becoming a true differentiator between those leading the pack and the rest.”

- Jim Andrew, Senior Vice President of BCG

“Traditional innovation models, which relied on in-house inventions are obsolete.”

- Navi Radjou, VP at Forrester Research

10

Importance of Innovation(Analysts)

Linked In Presentation 020510

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