LINKEDIN & YOUMAXIMIZE LINKEDIN FOR PROFESSIONAL NETWORKING AND

JOB SEARCHING

Bridget Barzman, Career Consultant

2010

SOCIAL MEDIA

REVOLUTION VIDEO

HTTP://VIMEO.COM/66174877

HTTP://WWW.YOUTUBE.COM/WATCH?V=DN7BSXLXS4K

AGENDA

Why LinkedIn? Personal branding Build & promote a powerful profile Grow & contact your Network Recommendations Find jobs

WHY LINKEDIN?

To build a network of professional contacts

To be more productive

To be more efficient

To find opportunities in the hidden job market

http://press.linkedin.com/about

AND…

To promote your “personal brand”

DEFINE “PERSONAL BRAND”

“The creation of an asset that pertains to a particular person or individual…leading to an indelible impression that is uniquely distinguishable.”

-Wikipedia, 2010

PERSONAL BRANDING

Your commercial:

Value proposition: What do you stand for?

Differentiation: What makes you stand out?

Marketability: What makes you compelling?

BUILD A POWERFUL PROFILE “Elevator pitch” summary

Accomplishments

Creativity

Relevant search terms for recruiters and contacts

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POWERFUL PROFILE

PROMOTE YOUR PROFILE “Vanity” URL – Resumes & business cards

“Button” - Social networking sites, blogs, online resumes

Email signatures

GROW YOUR NETWORK Advanced search

LIONs

Groups

ADVANCED SEARCH

LIONS: LINKEDIN OPEN NETWORKERS

GROUPS Join up to 50 groups

Contribute to discussions

Meet other group members

STATUS UPDATES TO YOUR NETWORK What are you doing

now?

Stay visible!

Updates

RECOMMENDATIONS Add credibility

Try for one recommendation from each past “job”

10% Contacts = # Recommendations

SEARCH FOR JOBS

JobsTab

GroupJob Boards

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QUESTIONS?