Only for the Bravest and Most Successful

WARNING:

To the naysayers, opportunists, and obstructionists who stand in the way

of driving change and progress in any organization

Note: WE WILL BEAT YOU

1824 or 2012

Somewhere in the West or in a Company Near You.

Adapt, Change or Die

Driving Change

Change for Change Sake is bad

“There is nothing wrong with change, if it is in the right

direction.” – Winston Churchill

Agents of Change

Leaders

Type of Change Agents

Clock Changers & Lions

Clock Changers

Or

. . . the other guys

Be a Clock Changer

Be a leader

Noticeable Assets

• Problem Solvers, not problem seekers

• Change agents for the process

• Cheerleaders who reinforce goals

• Seam operators

Why People & Companies Fail to Drive Change Needed to Win

The BIG Five

Reasons We Fail

1. Fear

Be a beginner

Reasons We Fail

2. Tension Healthy debate is good.

Reasons We Fail

3. Radical Transparency

Elephants are fun to kill

Reasons We Fail

4. Risk

No one is going to die

Reasons We Fail

5. Promises

Let’s do lunch

How its Suppose to Work

Make my Order

Give Up Some Cash

Delivered Fresh

I’m Not Lovin’ it!

Clowns Lie

What is a Promise?

Mutual Conditions of

Satisfaction

Basic Components

• The Customer

• The Performer

• The Action Cycle & 4 Phases

Pretty simple in theory

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The John Madden View

The Action Cycle

PromisePromise

The Customer The Performer

Phase I Phase II

Phase III Phase IV

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The first step. . . Phase I

The Action Cycle

In the beginning…

PromisePromise

The Customer The Performer

OFFER

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The Second Step. . .Phase II

The Action Cycle

PromisePromise

The Customer The Performer

AGREEMENT

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One More. . .Phase III

The Action Cycle

PromisePromise

The Customer The Performer

PERFORMANCE

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Bringing it home. . .Phase IV

The Action Cycle

PromisePromise

The Customer The Performer

DELIVERY & ACCEPTANCE

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Connected by YOUR promises

What are your promises to the Company?

Ask Yourself

Why are you in this game?

Who are you? Your 118

What shall you look like?

Brand

Horses. . . cows

and promises delivered

Do it Right

Stand for something

Online or offline

Principles only mean something

when they are inconvenient

Think Big, Act BIGGER• Drive Change Everyday

- More than Film

• Size does not matter- Main Street vs. Wall Street

• Ready, Fire, Aim

• Change is painful but. . .

Cause Tension

• Don’t settle

• Create competition

• Stir it up

• Why?

Rules to Remember

• Mood

• Rule of thirds

• Change the questions

• Make it better in the new place

Try some new things

After all, . . .

Walk the Talk• Objective: Drive Sales

(repeat best seller) with great content and marketing

• Engage fans/content• Drive Earned Media &

Buzz• Represents the brand

• New, different, cutting edge- content and methods

The others

Ugly, not so smart

Me

Smart and branded

Everyone needs an enemy

• Battle Brings out their best• Educate and lead• Anticipate problems before they arrive– Quantify and qualify– Compare– Decide

Be a dog soldier.