Likeable Community Management
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Transcript of Likeable Community Management
June 26 , 2012
Presented by:Megan McMahon & Dhara Naik
@LikeableCM
Top 10 Ways Community Management Can Add Value to Your
Business
Agenda
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• Who is Likeable?• Top 10 ways community management can add value to
your business• Q & A
*TWEET TO @LIKEABLECM with hashtag #LikeableCM
Who is Likeable?
How Community ManagementCan Add Value to YourBusiness
Top 10 Ways…#LikeableCM
1. Building Brand Awareness
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Boloco
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Logitech
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2. Build Your Brand Voice
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GemsAround
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DKNY
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3. Understand Your Audience
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Voices Against Brain Cancer
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Nickelodeon
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4. Acquiring New Customers
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Orabrush
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Coconut Bliss Ice Cream
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5. Rewarding & RetainingCustomers
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Sprinkles NYC
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GrubHub
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Speaking of Surprise and Delight…
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6. Receiving Fan Feedback on Products & Services
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Marriott International
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Hpnotiq
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7. Finding Brand Ambassadors
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Entenmann’s
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The Company Store
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8. Developing Long-TermRelationships with Ambassadors
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Restaurant.com
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Ritani
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9. Changing ConsumerPerception
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McDonalds
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Ordr.in
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10. Providing Customer Service
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Zappos
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Delta Assist
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Questions?
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