Leveraging Social Networking in Recruiting

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A presentation I gave at the HRM Singapore "Recruit and Retain Congress 2008." The topic was on the use of social networks in recruiting.

Transcript of Leveraging Social Networking in Recruiting

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William ChinSenior Staffing Manager

Qualcomm

You Don’t Recruit Them,They Recruit You

Leveraging Social Networks toIncrease Your Recruiting Capabilities

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Agenda

Current Methods and Where They Fail

What is Social Networking

Leveraging the Social Network

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Current Climate

Economic Downturn

Low Consumer Confidence

Business Impact• Resetting strategy and direction• Restructuring and consolidation• Hiring freeze and layoff

External Factors• Increased job

applicants• Tarnish of

employment brand

Internal Factors• Low to no hiring plans• Reduction in

recruiting staff• Increased focus on

talent retention

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EasyDo these

thingsWhere Results

Post jobs ‣ Corporate site‣ Job boards ‣ Volume

Advertise ‣ Newspaper ‣ Hit or miss‣ Costly

Outsource ‣ Agency ‣ Limited results‣ Costly

Marketing ‣ Employee Referral ‣ Better results‣ Limited reach

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Difficult

Find top and senior talent

Attract passive candidates

Reach your target audience

Lower recruiting costs

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What Else Can You Do?

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Emergence of the Social Network

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A Whole New World

podcastswiki

blogs

RSS

microblogs

feeds

IM

vlogstags

communities

cloud

mash-ups

posts

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How Does It Work?

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Social Network Concept

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Social Networking Revealed

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Benefits of Social Networking

Global Network

Extend Network to Others

Review Profile and Expertise

Professional Exchange

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Adapt

No longer a one-way street

Push the jobs out and they will come…

Community and Engagement

Exchange of ideas and thoughts

Engage in dialogue

Develop relationships

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Despite the Economic Downturn…

Continue to recruit

Much more selective

Smaller recruiting staff

Tighter budgets

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A Strategic Recruiting Function

will…Move beyond traditional methods

Utilize technology

Recruit better, cheaper, faster (hopefully…)

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Questions and Answers

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Presented atHRM Singapore

Recruit and Retain in Changing Times Congress 2008

Nov 4 & 5, 2008

http://www.hrmcongress.com/rr/2008/index.cfm#