Lettucebee Kids CAN be sustainable (IE Business School case)

Mission: To allow street children to be children and to establish 3es to promote their reintegra3on into society

FINANCING Giving LBK short and long term financial sustainability to

realize their potential

Art Books Summer Camp

•  Brand philanthropy in 2009 $2.5 mil •  Bruce Learner Head of Corporate

Responsibility.

PAKISTAN

•  Revenue: Rs 82bn/year •  ContribuCon: Rs 17.5mil -‐-‐ $175k •  “We are ac(ve in educa(on, health, poverty allevia(on

and one of our key projects is to work with NGOs looking a>er underprivileged children.”

-‐ Furquan Ahmed Syed

Karen Sherman Sr. Director of CSR &PR

BRANDS PAKISTAN

Story Telling & Photography

Story Telling Photography

Children Books

Conclusions

•  Holding LBK vision, children should live as children. •  Bundling kid’s art to branded multinational products can help to

raise funds in a win-win solution.

•  Children books can be sold worldwide to raise funds and increase awareness of LBK.

•  Summer camp will create awareness among the most privileged kids in Pakistan of the problems in their country and how they can help.

Alex Beloshevsky SanCago Córdoba

Eduardo Gomez Ruiz Chaitanya Mehrotra

Marko Stanojevic Kathryn Wellemeyer

Lettucebee Kids CAN be Sustainable

Government & Nonprofit