Mission:  To  allow  street  children  to  be  children  and  to  establish  3es  to  promote  their  reintegra3on  into  society  

FINANCING Giving LBK short and long term financial sustainability to

realize their potential

Art Books Summer Camp

Art Books Summer Camp

•  Brand  philanthropy  in  2009  $2.5  mil    •  Bruce  Learner  Head  of  Corporate  

Responsibility.  

           PAKISTAN  

•  Revenue:  Rs  82bn/year  •  ContribuCon:  Rs  17.5mil  -­‐-­‐  $175k  •  “We  are  ac(ve  in  educa(on,  health,  poverty  allevia(on  

and  one  of  our  key  projects  is  to  work  with  NGOs  looking  a>er  underprivileged  children.”    

         -­‐  Furquan  Ahmed  Syed    

Karen  Sherman  Sr.  Director  of  CSR  &PR  

BRANDS  PAKISTAN  

Art Books Summer Camp

Story Telling & Photography

Story  Telling     Photography    

Children  Books  

Art Books Summer Camp

Conclusions

•  Holding LBK vision, children should live as children. •  Bundling kid’s art to branded multinational products can help to

raise funds in a win-win solution.

•  Children books can be sold worldwide to raise funds and increase awareness of LBK.

•  Summer camp will create awareness among the most privileged kids in Pakistan of the problems in their country and how they can help.

Alex  Beloshevsky  SanCago  Córdoba  

Eduardo  Gomez  Ruiz  Chaitanya  Mehrotra  

Marko  Stanojevic  Kathryn  Wellemeyer  

Lettucebee Kids CAN be Sustainable