Analysing a MagazineCan I describe and evaluate how a magazine reaches its target audience

Terminology recap

• Words to talk about magazine covers ‘properly’?

More Terms!

• Denotation• CONNOTATION

Example from advertising

Construct 3 sentences that explain the connotations in this cover AND use terminology

The ………………… is …………

The connotations of this are …………………………………….

Asking AlexandriaAsking AlexandriaAsking AlexandriaAsking Alexandria

Audience

• Why do we need to consider who the audience is when analysing the design of a magazine ?

Analyse this!

What kinds of things can you comment

on?

STUDENT EXAMPLE

Produce your own

Title: How does ………….. Magazine appeal to its target audience ?

BANNED:THE FOLLOWING PHRASES

ARE NOT ALLOWED!

“People are attracted to it”“It stands out”“It has girl / boy colours on it”

Consumers are not mindless zombies or moths. Explain why it appeals !

So what?! Explain !!!!!

This sounds like something a year 4 would say. Be more exact and accurate

Review it

• Have you used media terminology• Have you identified the target audience in detail ?• Have you EXPLAINED the connotations• Does this answer the question and explain how the

magazine has tried to capture its target market ?

HOMEWORKComplete your analysis and do another one for a different genre of your choice and compare the two.